Where does the name of your favourite watch model come from? - Monochrome Watches
Ever wonder how watches got their names? A few weeks ago we told you about the brand names and their origin. Today we’re going to look at the watch model names. With hundreds of past and present watches, what has been the inspiration for watchmakers and brands to call them certain names? Some are pretty straight forward, other more obscure. Finding a great name is not an easy task and is often essential to the success of a new watch. It needs to fit within the brand’s universe, while also telling its own story. It needs to be relevant, easily pronounceable, memorable and discoverable (in particular for internet search engines today). Ideally this shall be valid in different languages and for different cultures. Lastly, with the purpose of legally protecting the product's name with a trademark application in class 14 (which includes jewellery and watches), brands need to make sure there is no infringement of an existing trademark. Monochrome looks at the back stories of some

Introducing The Spectacular Bulgari Octo Roma Mediterranea and Cameo Imperiale Secret Watches For Men
Bulgari is becoming a force to contend with in the watchmaking arena, and not just because of its ultra-thin, razor-sharp Octo Finissimo range that has scaled the podium to achieve ‘iconic’ stature in less than a decade. As Rome’s most celebrated jeweller, Bulgari’s high-jewellery watches are no less spectacular. And we’re not just talking about women’s high jewellery watches but watches designed for both sexes that combine horological content with voluptuous stone settings. The launch of the spectacular Mediterranea high jewellery and watch collection, interpreting the vibrant colours and marine life of the Mediterranean in precious stones, includes a one-off men’s Octo Roma Mediterranea secret watch powered by Bulgari’s record-breaking, ultra-thin flying tourbillon movement. Housed in its chapter dedicated to Roman Splendor is another unique Octo Roma secret watch bearing the profile of a Roman emperor sculpted in cameo, concealing the

Omega De Ville Tourbillon Co-Axial Master Chronometer - Specs & Price
While you might know Omega for its iconic sports watches such as the Speedmaster or the Seamaster, or even for its elegant collections, the brand is rarely associated with Haute Horlogerie. But Omega can do high-end watchmaking and has proved it in the past with multiple achievements and handsome complicated watches. Today, the brand shows this expertise again in a truly superb manner. Meet the new Omega De Ville Tourbillon, with a centrally-mounted Co-Axial tourbillon, a Master Chronometer certification (antimagnetic) and a superbly decorated in-house movement.?Omega isn’t just about instrument watches. The brand has a long tradition of precision and, this might surprise some, has been involved in tourbillon watches for quite a white. Indeed, back in 1947, Omega presented the first-ever wristwatch tourbillon calibre, which participated in the precision competitions at three major European Observatories. These calibres obtained excellent results, even setting a record in Geneva i

TAG Heuer Carrera Indy 500 Special Edition (Specs & Price)
The link between TAG Heuer (and previously Heuer) and motor racing doesn’t need to be demonstrated anymore From the creation of dashboard instruments to the Carrera chronograph, followed by an array of F1 or sports car-inspired watches (most named after famous race tracks), to end up with the brand’s current sponsorship of the Red Bull F1 team, motor racing made the brand what it is today. And for the latest edition of the legendary Carrera, things are not about to change. Meet the new TAG Heuer Carrera Indy 500 Special Edition.The Indy 500 Ad - Scroll to continue with article TAG Heuer has been the Official Timekeeper of the Indianapolis 500 since 2004. The annual race is one of the oldest in the world with the inaugural event held in 1911. Approximately 300,000 spectators watch the race live, which is considered the largest gathering for a sporting

Vacheron Constantin for Only Watch 2009 - Monochrome Watches
On September 24th the charity auction Only Watch will be held in Monaco. Many of the most prestigious Swiss watch brands created a unique watch for this charity event that is held during the Monaco Yacht Show.?All the proceeds of the Only Watch charity auction will be donated to the research of Duchenne Muscular Dystrophy. The next Only Watch auction is organized in close collaboration with Patrizzi & Co and the Monaco Yacht Show, and is under the patronage of Prince Albert II of Monaco.Only Watch 2009 Quai de i’Ile dial close-upEspecially for Only Watch 2009 Vacheron Constantin created it's first tantalum watch. Vacheron Constantin decided to create a tantalum Quai de l’Ile.? Christian Selmoni, head of Product Marketing, says this choice was made because it fits into the research spirit needed when fighting against a disease as Duchenne Muscular Dystrophy.The case exists of 10 parts which are fixed to a titanium inner case. The function of this titanium inner case is t