Interview Matthias Breschan, CEO of Longines on 2021 collections
One of the oldest names in the Swiss watch industry, Longines is the market leader in the CHF 1,000-4,000 price segment. Matthias Breschan was named CEO of the brand last July, right in the middle of the COVID-19 pandemic. The 2021 digital presentation of the brand’s novelties allowed us to talk to Breschan and find out how Longines has navigated 2020, look at its strategy, and discover some of the new products for 2021.?Xavier Markl, MONOCHROME – You took the helm at Longines as CEO a few months ago. What surprised you at Longines? Ad - Scroll to continue with article Matthias Breschan, Longines – Even though I have been working for 20 years in the watch industry, there are many things I did not know about the history of Longines. I was surprised to learn that Longines innovated with the flyback chronograph, the GMT, the rotating bezel, the hi

The Omega Railmaster is a criminally overlooked steel sports watch.
We all have our preferences in life. And that's a very good thing, otherwise, it would become very boring, very quickly if we all lusted after the same things. But sometimes, the feeling of forced uniformity tends to creep up on us through various circumstances. The Volkswagen Beetle, for instance, was sold in the millions but not because it was such a good car. The same goes for watches, and to us, it's sometimes baffling how many people tend to blindly follow the masses and not go for something more original and true to heart. This sadly leads to seriously cool watches being massively overlooked without proper reason. Case in point: the Omega Seamaster Railmaster Co-Axial Master Chronometer, a sleek, vintage-styled watch with an interesting history and proper mechanics under the hood.In today's watch industry, people are seemingly flocking towards steel sports watches of all sorts. And for good reason, as most are perfect, everyday watches that can take a bit of a beating. And honest

Hands-On - Omega Seamaster Diver 300M Master Chronometer Baselworld 2018 (Specs & Price)
Twenty-five years ago, in 1993, Omega launched a model that would become a classic among classics, a springboard into the world of luxury watches and cinematic fame after being worn by Pierce Brosnan in Goldeneye (1995): the Seamaster Professional 300M. If the look of the new model launched at Baselworld 2018 feels rather conservative, the evolution is simply impressive and concerns every single part of the watch. And believe me, the new Omega Seamaster Diver 300M Master Chronometer?gives you a lot of bang for your buck.At first, the new?Omega Seamaster Diver 300M Master Chronometer might seem like just another SMP300. Nothing really new, nothing to stir up a heated debate. It is still the simple, high-quality dive watch that we all know. However, if you look in-depth, you quickly understand that everything – absolutely everything – is different or better. Materials, proportions, movement, colours… Omega has done a tremendous job to respect the spirit of the SMP300 wh

Baselworld 2015 - Omega Speedmaster Moonwatch Apollo 13 Silver Snoopy Award (specs & price) - Monochrome-Watches
That’s the one we (almost) predicted. We were 90% sure that Omega would come with a new edition of the Snoopy Speedmaster Professional. The one we imagined is however quite far from this new?Omega Speedmaster Moonwatch Apollo 13 Silver Snoopy Award ref.?311.32.42.30.04.003. Using the iconic Speedy Pro base, it however brings not only a new dial but also several little details that will definitely create a proper?collectible edition.Before we go into what is new in this?Omega Speedmaster Moonwatch Apollo 13 Silver Snoopy Award, let’s first look at what doesn’t change. The base of this limited edition (1.970 pieces) is THE classical Omega Speedmaster Professional a.k.a Moonwatch, meaning a 42mm chronograph made in both polished and brushed?stainless steel, with a 3-counter layout and using the Omega Calibre 1861. Technically speaking, Omega keeps here the nearly same (and totally superb) recipe since 1965. A Snoopy Award edition of the Speedmaster isn’t either a n

The "Goodwood Festival of Speed" Edition - Live Stream, News and Our Own Reports - Monochrome Watches
Goodwood FoS “Festival of Speed”… If you’re into cars, you probably know that this event has become one of the major car-related events of the year. But on the contrary to the cold halls of the Paris “Mondial de l’Auto” or the Geneva International Motor Show, Goodwood FoS is all about smoking tyres, noise, action and accessibility to the cars for the general public! And since the 2019 edition is happening right now, let’s head to our “Petrolhead Corner” for some Goodwood fun.What is Goodwood FoS…? Everything that happens at Goodwood results from the dream of one man, Charles Gordon-Lennox, known in the automotive world as Lord March. As a young aristocrat, March was living the life of a London playboy, passionate about photography and films. As heir to the Goodwood family estate in West Sussex, and as a true blue-blooded British gentleman, he knew that traditions were important and so from that time onwards, the Charles