Auction - The Pink Dial Project for Breast Cancer Awareness
Watches and charity… When there’s a good cause, many watch brands don’t hesitate long and donate one of their, often unique, creations. Earlier this year, Wei Koh, founder of Revolution magazine and The Rake, reached out to join forces in order to raise money for breast cancer. He baptized this the Pink Dial Project. Nineteen brands have donated watches and the auction started a few days ago, on October 25th. October is Breast Cancer Awareness month, and the auction to raise funds for Breast Cancer treatment, research and awareness is ending this weekend, on Sunday the 31st of October.?Every two years, we see how watch brands participate and donate for a good cause, with the Only Watch auction. This year, again, the line-up of remarkable, impressive and uber-impressive watches is just mind-boggling. Every two years the Only Watch auction raises millions! In early 2020, Andrew from Time + Tide Watches quickly organized the Watch & Act! auctio

In-Depth: Deciphering The Superb F.P. Journe Astronomic Souveraine
The F.P. Journe Astronomic Souveraine is a complicated watch initially unveiled in 2019 as the Astronomic Blue, a one-of-a-kind (prototype) watch created for the biannual Only Watch auction fundraiser supporting muscular dystrophy research. This remarkable timepiece crafted in tantalum with a striking blue dial fetched a staggering CHF 1.8 million. Later that year, F.P. Journe announced limited quantities of a steel-cased production model, which closely resembled the Only Watch version, albeit with some differences in dial colours, design, and movement decoration. Let us share our recent encounter with this extraordinary horological creation.The Astronomic Souveraine is a true grand complication, boasting an array of 18 functions and complications. Among its impressive features are a minute repeater, moon phase display, sidereal time indication, day and night indicator, sunrise and sunset indications, power reserve indicator, annual calendar, and equation of time. All of these complex

Interview Julien Tornare CEO Zenith on 2021 Strategy and Chronomaster
During the digital version of LVMH Watch Week, Bvlgari, Hublot and Zenith presented some of their novelties for 2021. It was also an opportunity for MONOCHROME to interview Julien Tornare, the CEO of Zenith, to find out how the brand has navigated 2020 and to take a look at the brand's strategy for 2021.Xavier Markl, MONOCHROME – Needless to say, 2020 was a challenging year. What tactics did Zenith adopt to navigate the difficulties?Julien Tornare, Zenith – It has been an intense year. Following the celebration of the 50th anniversary of the El Primero, we kicked off 2020 in Dubai with the LVMH Watch Week 2020, where the presentation of our novelties encountered great enthusiasm. Then came the lockdown during which we had to close the manufacture for six weeks. It's been tough months for the watch industry. We wondered what we could do Traditional resilience planning was not enough and I asked my team to be very active, to take initiatives and to speed up the digitalization

5 Cool Bronze Watches that Show the Appeal of this Unique Material - Monochrome Watches
Bronze as a material in watchmaking is here to stay; that much is certain. What started as a trendy material about a decade ago turned into a regular thing nowadays. Every year we get to see new adaptations of the corrosion-resistant material, with brands experimenting with bronze across the board. It wasn't until recently, however, that the phenomenon of patina was addressed. To counter the production of patina, brands started to introduce special alloys that prevented massive patina build-up and limit tarnishing over time. Things have developed to such an extent that we even see full bronze watches now, so all the more reason to focus on bronze in today's buying guide.TUDOR BLACK BAY BRONZEIt's not often we see a full bronze watch, but the recently introduced Tudor Black Bay Fifty-Eight Bronze is a real winner. Made from a special aluminium and bronze alloy, it features all the material traits, minus the heavy patina. The alloy Tudor uses gathers a minimal amount of patina over a lon

The Stuff of Legend - Celebrating 50 Years of Moonwatchs Lunar Landing - Monochrome Watches
No watch can compete with the story of the Moonwatch. Period. And you can be sure that Omega will be pulling out all the stops and rolling out the red carpet to celebrate the golden anniversary of the Speedmaster’s Moon landing.On 16th July 1969, the Apollo 11 lifted off from the Kennedy Space Centre in Florida and four days later, on the 20th of July at 20:17:40 UTC, reached the Moon. Commander Neil Armstrong and pilot Buzz Aldrin landed the Eagle lunar module on the surface of the Moon, while Michael Collins remained in orbit in the command module. Ad - Scroll to continue with article KENNEDY SPACE CENTER, FLA. — The Apollo 11 Saturn V space vehicle lifts off with Astronauts Neil A. Armstrong, Michael Collins and Edwin E. Aldrin Jr. at 9:32 a.m. EDT July 16, 1969, from Kennedy Space Center’s Launch Complex 39A.Glued to their televisions, 600