Hands-On - TAG Heuer Monaco 1989-1999 Edition 50th Anniversary CAW211X.FC6468 (Specs & Price)
Today in New York, TAG Heuer just presented the third of five limited-edition timepieces to mark the Heuer Monaco’s 50th anniversary. We could have expected the brand to come with faithful vintage re-editions, but instead, TAG Heuer will create 5 watches inspired by 5 different decades. After a funky 1970s Green version and a bold, fiery red racing-inspired model for the 1980s, it is time to look at the 1990s, a decade driven by industrial-design and street-style fashion. Meet the TAG Heuer Monaco 1989-1999 Limited Edition and its unprecedented grey-blue design.50th Anniversary – 5 decades – 5 TAG Heuer MonacoThe Heuer Monaco was presented in 1969. Back then, it was one impressively modern watch, for two reasons. First, the square shape of its case was bold, unprecedented and was matched with an equally bold, brushed blue dial. Second, inside the case was Calibre 11; a movement known as the Chrono-Matic, which was the result of a joint-venture uniting Heuer, Breitling

Talking Watches, Blogging, Speedy Tuesday and Selling Watches with Fratello's Founder Robert-Jan Broer - Monochrome Watches
I guess you know Robert-Jan Broer, founder of the Fratellowatches online magazine, initiator of #SpeedyTuesday, and the Speedy Tuesday limited editions that OMEGA introduced in the past years. Robert-Jan and I met some fifteen years ago in The Hague, Netherlands, where both of us lived. We were both watch enthusiasts, and we craved more opportunities to talk about watches with like-minded folk. And both of us started a WordPress blog about the watches we loved so much, and for many years, we drove to Baselworld together. Robert-Jan got his Fratellowatches blog intertwined with Ebner Verlag, a German publishing house and later bought it back to team up with Chrono24. Over the past two years, Fratellowatches has gone from publishing to selling pre-owned watches, selling their own Limited Editions, and even new watches from some major watch brands. We’re talking with Robert-Jan Broer about his journey with Fratellowatches.? On the road to Basel… Who’

Value Proposition Martenero Kerrison Automatic (Specs & Price)
While a growing number of microbrands are producing well designed, high-quality watches that are nipping at the heels of brands like Hamilton, Tissot and Seiko, they don't have the marketing or mass production prowess of those established brands. Some of the watches themselves, however, are bonafide contenders. Martenero is a young microbrand based in New York that already has a handful of intriguing lines in its portfolio. It recently funded a sequel to one of its bestsellers on Kickstarter, the Edgemere Reserve. It follows the original Edgemere and adds three complications, a 24-hour sub-dial, date and reserve indicator (the original Edgemere was a time-only piece). One of my favourite Martenero lines is the Kerrison, which is clean and conservative, but also full of personality. They remind me of the Three Hand Automatics?from another young microbrand, Farer Universal. Both use splashes of colour to add a little fun to otherwise subdued (yet stylish) dials. Let's take a closer look

Independent Haute Horlogerie vs. the 'BIG Names' part 2 - Monochrome Watches
Independent watchmakers and the ‘BIG name’ brands are very different. Yet they all aim for the same goal, which is making (and selling) beautiful watches. In a series of articles i will share some?observations and thoughts.In my first chronicle about Independent Watchmakers & the ‘BIG name’ brands I wrote about the difference in reputation and the role of marketing. The ‘BIG names’ usually have a name that is well known to most people, especially among watch collectors. Not only a long history plays a role in this, also huge marketing budgets helps relatively new-comers to build a reputation very fast.Just take a look at these ads of Omega and Patek Philippe. They look familiar, don’t they? You have probably seen them in numerous magazines. And advertising in print media is expensive! Ad - Scroll to continue with article

2021 Panerai Luminor Marina eSteel PAM01157 PAM01356 PAM01358
The Luminor and its Marina variation need no introduction anymore. It might well be the most emblematic watch produced by the Officine, recognisable thanks to its cushion-shaped case, its Safety Lock crown protection and sandwich dial. It has been around for decades and has barely changed since. Although the burly design won’t shock anybody anymore, today some new references join the collection. Not really new models, but cased in what the brand calls “an innovative metal“. Here’s the new Panerai Luminor Marina eSteel Collection – PAM01157, PAM01356 and PAM01358.Sustainable strategies and eco-friendliness are, for good reasons, becoming a normal thing in all industries. Cars are becoming electric, and clothes are more and more being produced from recycled materials. This trend has even started to invade the watchmaking industry with multiple initiatives related to the conservation of the oceans, or parts of watches – mostly straps and packaging ̵