Take my breath away! IWC booth at SIHH 2012 - Monochrome Watches
It’s probably no surprise that the brands exposing at the Salon International de la Haute Horlogerie, or short SIHH, are competitors. What is maybe not as well-known is that during this show the biggest competition is not about watches. It’s about the booth! In 1986, a movie turned a famous actor into a worldwide super star. Tom Cruise was playing the role of a young and talented fighter pilot joining the elite Navy fighter Weapon School based in Miramar, north of San Diego, in California. This school is world famous under its nickname: Top Gun! Ad - Scroll to continue with article If you ever get the chance to pilot a jet aircraft, this is great, no it’s spectacular. If you can fly an american high-tech jet aircraft, this is absolutely awesome. Now imagine the very few pilots who get to fly the latest and greatest aircrafts, take off from an a

Live from the SIHH for Montblanc - Monochrome Watches
Monochrome will report live from the Salon International de la Haute Horlogerie for Montblanc. Of course we’ll keep you updated in other watches, but let’s start with a relative newcomer in the watch industry. On January 17th, Monday morning, one of the two most important watch fairs of the year started, the SIHH or Salon International de la Haute Horlogerie. The other fair is called Baselworld, which will be held in March of this year. Montblanc might not seem like the typical watch brand, but after less than two decades they have become a very strong and serious player in Haute Horlogerie. Ad - Scroll to continue with article The Nicolas Rieussec collection was the features Montblanc’s first in-house movement. For it’s design they found inspiration in the first time writing machine, invented by… you probably already guessed it, Ni

Introducing the Oris 110 Years Limited Edition featuring Calibre 110 with 10-Days Power Reserve - Monochrome Watches
Last year Oris already swept us off our feet, with the Aquis Depth Gauge, which features a depth gauge that is as simple as it is brilliant. This year Oris celebrates their 110th anniversary and they do it with the launch of a new in-house developed movement: Calibre 110. An new in-house developed hand-wound movement boosting 10 days of power reserve, at an unbeatable price. Sound very interesting, but will we be swept off our feet again? It looks promising!Calibre 110 is Oris’ first in-house developed movement in 35 years and it will be launched in the Oris 110 Years Limited Edition. It will be available in stainless steel or 18K rose gold and will be limited to 110 pieces each! When you know the price level – CHF 5,500 in steel, and CHF 14,800 in 18K rose gold – you know they will be sold out within a matter of days. Our advice: read this article fast, pick up the phone and call your nearest Oris dealer to get hold of one! Ad - Scroll to continue with art

Introducing: TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana
TAG Heuer, Porsche, and the Carrera Panamericana are the names that strike a chord with many, whether they’re motorsport or watch enthusiasts. The rich history connecting these three continues to unfold, and this year brings an exciting new chapter. TAG Heuer has just revealed the limited edition Carrera Chronograph Tourbillon x Porsche Panamericana, celebrating the partnership between these legendary brands and the 70th anniversary of the Porsche 550 Spyder’s victory in the Panamericana race in 1954. Also, in conjunction with this year’s race, Porsche and TAG Heuer will unveil a one-of-a-kind Porsche in Mexico City, further commemorating their shared legacy with the legendary competition. While we eagerly await the car’s presentation in a few days, we’re thrilled to introduce the Carrera Chronograph Tourbillon x Porsche Panamericana now.In 2023, to celebrate the 60th anniversary of the Carrera chronograph, TAG Heuer introduced a 42mm Carrera Chronograph T

Baselworld 2019 - TAG Heuer Autavia Isograph Chronometer with Carbon Hairspring (Specs & Price)
The name Autavia first appeared during the 1930s, on dashboard instruments made by Heuer. The name was born from the contraction of AUTomobile and AVIAtion. It would later be associated with racing chronographs and iconic watches made during the 1960s and 1970s. For Baselworld 2019, TAG Heuer is launching a new Autavia. Departing from tradition, the new Autavia Isograph Chronometer is not a chronograph but boasts some convincing arguments on the mechanical side.AutaviaMost watch enthusiasts are familiar with the TAG Heuer Carrera, one of the brand's most important historical models, however, it was the Autavia that was Jack Heuer's bread and butter during the 1960s, 1970s and even in the early 1980s. It was also the very first wristwatch that Jack Heuer, at the age of 30, created for the company. Ad - Scroll to continue with article The original Autavia was a da