Retailers Need to Take the Personal Approach if They Are to Survive - Monochrome Watches
Even though the promise of a vaccine strikes a positive note in the current COVID-19 misery, the pandemic still holds everyone, and especially retailers, in a firm grip. However, this situation may also prove to be an opportunity for small and medium-sized jewellers and watch retailers to rethink the way they market their offer. Besides an impeccable online presence, both creativity and establishing a personal connection are essential.The world has already done its digital shift. Online advertising, social media posts and online magazines are now the rule, especially in periods of confinement. Advantages for retailers seem clear: their online information can be uploaded and updated at all times and its effects can be measured. Online marketing and developing new ways to connect digitally with customers can still be fine-tuned, however. Customers have discovered the many advantages of online browsing, so it had better be an unforgettable experience.?Having the freedom to shop around to

GIVE AWAY: 3 Books, Cufflinks and Pilot Sunglasses from IWC - Monochrome Watches
Team Monochrome has just returned from a week in Switzerland where we visited Omega and MCT Watches. It was a great week, and it’s just awesome to meet old & new friends. The odometer in our cars gained a few thousand kilometers and after the week we had to recharge a bit. Now it’s time for the next sweepstake! This is the first sweepstake with gifts from IWC Schaffhausen and I’m pretty sure you will find some things of your liking. Shortly after the summer we will do a second IWC sweepstake (don’t miss that one!), however now I’d like to show you three beautiful books, a pair of IWC cufflinks and Ray-Ban Pilot Sunglasses.?Like with all our 10th anniversary sweepstakes we ask you to answer a few questions. This time we’d like to hear if there’s a discrepancy between the watches you look for and the watches that you actually buy. Maybe you have a weak spot for divers watches, and always end up buying another dress watch. For me it has been v

Weekly Watch photo - IWC Ingenieur ref. 3227 - Monochrome Watches
This week we have an excellent treat for you. Stunning photos of?one of the most beautiful models ever produced by IWC, the IWC Ingenieur reference 3227.?In 2005 IWC introduced a new Ingenieur collection and this comprised of the Ingenieur Automatic (ref. 3227), a mid-size model (ref. 4515) and, for the first time in the Ingenieur collection, a?mechanical?chronograph (ref. 3725). There where also two version in titanium?called AMG Edition. The photo is from Dimer, who also sent us a previous Weekly Watch Photo of the Ingenieur Laureus. Ad - Scroll to continue with article Dimer is eCommerce Manager at Ace Online Jewelers and also a crack with his camera. He put his Ingenieur in a box full of water, put that into the freezer and the next day he slowly defrosted the watch and made photos. A cool and daring experiment… Luckily it all worked out fine and the I

The Garrick S5 continues the brand's devotion to craftsmanship
Long before Switzerland became the epicentre of traditional watchmaking, the Brits were leading the industry basically. Horological greats such as John Arnold, Robert Hooke, John Harrison, Thomas Mudge, and others have all contributed to the craft within the United Kingdom, and beyond. Each of these men was responsible for moving the watchmaking forward, until the downfall of the industry in the UK in the early 1900s. Today, UK-based independent watchmaker Garrick?aims to reinstate British watchmaking tradition in the best possible way it can, by producing very desirable and carefully crafted pieces with an eye for traditional craftsmanship. What started with relatively affordable collections has moved into more complex collections. The newest member of the family is the aptly named Garrick S5, following the success of the previous four S-designated collections.Garrick has morphed itself into a leading company in restoring the art of British watchmaking to the level it once was. With g

Introducing the Laurent Ferrier Galet Square with Sector Dial, a unique piece for Only Watch 2015 - Monochrome-Watches
Only Watch?is certainly one of the best examples of how charity and watches can come together and create stupendous things. Twice a year, this event is firstly an occasion to support?an important cause - funding the?Monaco Association against Muscular Dystrophy - and also to discover unique pieces from the most prestigious watch brands. Several announcements this year: one concerns the auction itself and the rest will concern the watches offered. First one to pull the trigger and release their one of a kind piece is: Laurent Ferrier, which comes with just the nicest edition ever seen of the Galet Square, with a sector dial –?a unique piece for Only Watch 2015.First of all, the main novelty about?Only Watch this year concerns the auction itself. The bi-annual auction?will be held in Geneva (instead of Monaco) this fall and will be hosted by Phillips Auction (instead of Antiquorum), meaning that behind the hammer, we’ll find no one else than Mister Aurel Bacs (from Bacs and R