Introducing: The Audemars ROO Chronograph End of Days Revival 26420CE
This year marks the 30th anniversary of the Royal Oak Offshore a.k.a. The Beast, and we have already seen several new models launched by the brand from Le Brassus to celebrate the event, like the ROO Chronograph 43mm Black Ceramic and Yellow Gold, or the stunning Black Ceramic Beast. The latest edition of the ROO is based on this recent one but is dressed differently as it takes you back to the 1990s and the End of Days, the reference 25770SN. The new model highlights the importance of that limited edition watch released in 1999 in collaboration with Arnold Schwarzenegger, as the legendary timepiece inspires its attire.End of Days is not a film you should have spent your time watching back in 1999, and it certainly is not worth it now. The leading role that Arnold Schwarzenegger was cast for is said to have been written for Tom Cruise, who went on to work on Magnolia instead (good for you, Tom!). Liv Tyler and Kate Winslet rejected offers as Arnie's female counterpart. Sam Raimi and Gu

Introducing 2021 Longines DolceVita Automatic Art-Deco Sector Dial
To be fair, the Longines DolceVita has never been the most appealing watch of the brand. Sure, it is elegant and certainly well executed, but its rectangular case and “Cartier-esque” dials could never really compete with the attractiveness of the Heritage collection. It is one of those collections that is simply overlooked by the watch community. However, without entirely changing the recipe, the winged hourglass brand has just launched a new edition that might change the situation. Here’s the 2021 Longines DolceVita Automatic with a cool Art Deco Sector Dial.?As mentioned, the DolceVita is a collection that doesn’t attract much attention and is often overlooked – apart from being one of the watches worn by French President Macron. Till today, most of the models were equipped with highly traditional “flinque” dials – a machine-applied process that looks like guilloche – and Roman numerals. Maybe a bit too shy and too classic.

Interview - Arnaud Carrez, Cartiers CMO, On The New 2022 Collection
Over the past few years, Cartier has been enjoying remarkable growth. The French? Maison is active across different categories and excels as a jeweller/watchmaker or watchmaker/jeweller. In line with MONOCHROME’s exclusive coverage of watches and according to a recent Morgan Stanley report, Cartier has become the second-largest watchmaker after . Watches & Wonders provided the perfect venue to sit down with Arnaud Carrez, the brand’s Chief Marketing Officer, with whom we had a comprehensive look at the new 2022 collection – and there are a lot of watches to discover.?Arnaud Carrez, Senior Vice President & Chief Marketing Officer of CartierXavier Markl, MONOCHROME Watches – What makes Cartier watches different?Arnaud Carrez, Senior Vice President & Chief Marketing Officer of Cartier?– Cartier was born as a jeweller, which makes us very special in the world of watchmaking. Linked to our heritage, this singularity makes us different from the othe

Hands-On - Chopard Mille Miglia 2019 Race Edition (Specs & Price)
Chopard celebrates 31 years of partnership with the Mille Miglia endurance race this May. One of the longest-standing alliances in the world of classic motorsport, the event is celebrated with the release of two limited edition Mille Miglia watches; one in stainless steel and the other in two-tone steel and rose gold case. We introduced the steel version just before Baselworld 2019, but seeing both models in the metal proved a very different - and agreeable – experience.Brescia to Rome and backThe 2019 edition of Italy's legendary Mille Miglia endurance race starts on 15 May as 430 vehicles complete the 1,000-mile loop from Brescia to Rome and back. The four stages of the endurance race will take participants through some of Italy's most scenic countryside and towns pushing the limits of their historic vehicles, which as regulations stipulate, have to be models that took part in the 1000 Miglia between 1927 to 1957. Ad - Scroll to continue with article

TAG Heuer Autavia Jack Heuer 85th Anniversary Edition - Hands-On (Specs & Price)
This year, Jack Heuer, Honorary President of Tag Heuer and watch industry royalty, is celebrating his 85th birthday. To mark the occasion, Tag Heuer will unveil a limited edition of the iconic Heuer chronograph - the Autavia - specially designed by Mr. Heuer himself. In total 1,932 pieces will be produced - in reference to Mr. Heuer’s birth year - with piece number 1 to be offered as part of the exceptional timepieces at the auction Heuer Parade organised by Phillips on the 11th of November in Geneva. Read on for all the details.The Autavia CupBy now you've all heard (or read) about the story of the new Tag Heuer Autavia. By way of a quick recap: in 2016, Tag Heuer came up with the idea of reintroducing the Autavia and held a special competition called the Autavia Cup to decide which model would be used. Long story short, a lot of people voted and the Autavia 2446 Mark 3 Jochen Rindt was declared the eventual winner. At Baselworld this year, Tag Heuer debuted the new Autavia 2017