Breaking Anonymity - Monochrome Watches
What do you do when a serious watch making company is gobbled up by a giant in the industry and production is shipped to Switzerland? You step up to the plate, and start over of course! But how do you grab the attention of the masses, or do you focus on a niche? In other words, how do you break… anonymity?The famous Panerai brand was once situated in Firenze, Italy but has been added to the Richemont Group a number of years ago. Firenze was left with a handful of skilled labors, and an abandoned workshop. The history of said workshop goes as far back as 1939, surely they couldn't just lay that to waste? Ad - Scroll to continue with article Gifted designer and entrepreneur Federico Massacesi, known to the luxury world through the renowned brand of Italian luxury items Salvatore Ferragomo, decided to pick up from that point. Anonimo Firenze was born. The bra

Introducing The New Rado True Square Skeleton (Live Pics & Price)
Rado is synonymous with trendy design-led watch designs and its pioneering use of high-tech ceramics. The True Square, Rado's square watch with an injection-moulded monobloc high-tech ceramic case, is a signature product of the brand. Taking the openworked spirit of the True Square Open Heart in a different direction, the latest True Square models in sleek black, plasma and white high-tech ceramic cases feature a split-level dial and a cut-away top plate to reveal the skeletonised R808 automatic movement.Although there had been square precursors in Rado's portfolio since the mid-1970s, the Ceramica of 1990 marked a milestone as the brand's first square watch with bracelet, crown and case made of high-tech ceramic. Its sleek geometry and minimalism established the aesthetic we have come to associate with Rado's ceramic watches. As a sibling of the Ceramica, the True Square attenuates the rigid geometry of its square case with gently rounded corners for a softer, smoother and almost liqu

First Look: Two New Pastel Colours for the TAG Heuer Carrera Date 36mm
The TAG Heuer Carrera Date 36mm is designed to captivate both men and women, all thanks to its versatile unisex diameter. Within the collection, however, some models naturally lean towards a more traditionally feminine appeal, enhanced using soft colours and diamond-adorned dials. The two latest additions to the colourful lineup, featuring delicate powdery pink and lilac dials with sparkling indices, appeal to women as they strike a perfect balance between elegance, functionality, and charm while staying true to the design principles of the classic TAG Heuer Carrera.The two new TAG Heuer Carrera Date references come in the 2023-updated 36mm case design, with the typical sharp, faceted lugs, a slim 10.26mm thickness, and a 41.6mm lug-to-lug measurement. The case, crafted from stainless steel with fine brushed and polished finishes, is topped by a fixed polished bezel and a bevelled, domed sapphire crystal with double anti-reflective coating. At 3 o’clock, the fluted push-pull crow

Hands-On: The Revised TAG Heuer Aquaracer Professional 300 Date
Following a complete and welcomed overhaul of the TAG Heuer Aquaracer Professional 300 Automatic collection in 2021, last month the brand introduced its latest updated models in the series, with five new Aquaracer Professional 300 Date and three Aquaracer Professional 300 GMT versions, with captivating new dials, slightly reduced case sizes, and powered by the proprietary movements. We gladly share our hands-on experience and live images of the new Aquaracer Professional 300 Date watches.If you are familiar with the look of the Heuer 2000 series and Aquaracer (models' name since 2005) before the collection was revamped in 2021 providing new watches with a more refined appeal, the first thing you’ll notice is that the 2024 update brought in even more refinement. Ad - Scroll to continue with article The new TAG Heuer Aquaracer Professional 300 Date models fe

The New And Awesome TAG Heuer Carrera Glassbox Chronograph In Gold
The buzz surrounding TAG Heuer’s celebration of the 60th anniversary of the iconic Carrera chronograph was hard to miss this year. The brand marked this significant milestone by introducing several timepieces to the collection, much to the delight of enthusiasts. Earlier in the year, we were happy to unveil the Carrera Glassbox references and the 60th Anniversary Edition Panda. Now, it’s time to introduce the captivating gold version, a timepiece that embodies the cherished features of the Carrera Glassbox while exuding style with its yellow gold case and dial.While some may question the suitability of gold for a sports watch, it’s worth remembering that winners receive gold medals. Jack Heuer designed the Carrera for race car drivers, and he had a tradition of gifting gold-cased Carreras to the fastest individuals on Earth, including Ferrari drivers and the remarkable Ronnie Peterson, a Swedish racing legend. In 1972, Jack Heuer presented Ronnie Peterson with the 18k