The Collector's Series - William S. Lerner, a Parmigiani Fleurier Bugatti Atalante Flyback Chronograph and the perfect car to match... - Monochrome Watches
Collaborations between luxury goods companies is nothing new. This is particularly true when it comes to the watch world. From a marketing standpoint, you can see the obvious collaborative opportunity between a watchmaker and a class-leading automotive company. When the opportunity came up to discuss (among other things) why a collector valued the partnership between Parmigiani Fleurier and Bugatti, I jumped at the opportunity to find out more. And the result is a meeting of our friend William S. Lerner, a Parmigiani Fleurier Bugatti Atalante Flyback Chronograph and well, the right car to match, a Bugatti Veyron.For those of you unaware, Ettore Bugatti was the Italian founder of the brand that bears his name. The company was launched in 1909 and produced its cars in Molsheim, Alsace (East of France). One key factor when it comes to brand partnerships, is that the product ultimately has to echo the design sentiments of both brands. Looking back, Parmigiani Fleurier and Bugatti have shar

Weekly Watch Photo - Cartier Tank Cintree - Monochrome Watches
The Cartier forum @ Revo-Online keeps coming with very interesting stories about Cartier’s overwhelming history of wrist watches. And in the mean time they add a load of historical information and gorgeous photos…Like the new story about the evolution from the Cartier Tank Cintree to the new Tank Americaine Flying Tourbillon. Cartier first released a Cintree in 1921 and it’s a very elegant and slim wrist watch. The Cintree was available in several variations throughout the past 90 years, but has never been produced in large numbers, hence they are very sought-after. Ad - Scroll to continue with article Moderator GEO describes how and why the design evolved from the sleek and elegant Cintree to the Tank Americaine. This model was released in 1989 and produced in larger numbers. While maintaining much of the Cintree-DNA, the Tank Americaine had a

REC Watches 901 GW Chelsea Grey Chronograph
Danish watchmaking brand REC Watches has regularly been featured on MONOCHROME, as there's often just something different and cool about its watches. Whether it is a pilot's watch inspired by the Spitfire, a tool-like watch taking cues from a Land Rover or even watches dedicated to the Ford Mustang, there’s a red line running through all collections. REC Watches uses actual components of cars that inspire each collection, fulfilling its ambition of RECycle, RECover, REClaim in the process. The latest creation, inspired by a pair of restomod Porsche 993s by Gunther Werks, is a robust and race-ready chronograph. We've gone hands-on with a late-stage prototype of the REC Watches 901 GW Chelsea Grey.In automotive-related watches, brands tend to take inspiration from iconic cars, race tracks, or even events like the Mille Miglia. Instead, REC Watches uses actual components to be incorporated into every watch made, something we’ve explained when first covering the new 901 GW coll

Spotted - Robert Downey JR with a URWERK UR-110 in Spider-Man Homecoming
In the world of watches, it’s become de rigeur?to have watches “placed” in movies (and?sometimes, it’s a bit more than just that). It’s a practice known as?“product placement” and, in certain measures, it seems to help selling watches (do you feel the irony here…?) However, the story here is much cooler than the usual “watch in a movie” commercial tie-up, and has been dictated by passion, involving?with one of the coolest watches around. So, what could well be the watch worn by?Iron Man / Tony Stark a.k.a Robert Downey Jr in upcoming movie?Spider-Man Homecoming? And why this choice?Recently, in a post on his own Instagram account,?Robert Downey JR showed himself wearing no less than a URWERK UR-110 Torpedo in Rose Gold, while attending the world-premiere of Spider-Man Homecoming. Even cooler, he posted another image with Yacine Sar, the independent watchmaker’s Head of Communication. So, what to think of that…? The

Oris GMT Rega Limited Edition (Specs & Price)
Last year, Oris introduced their first watch made in partnership with Rega,?a private, non-profit air?rescue?service that provides emergency medical assistance in?Switzerland. Based on the powerful and unique?Big Crown ProPilot Altimeter, we even tested it right where it should be, in the Swiss mountains. Today, Oris presents the Oris GMT Rega Limited Edition, the second watch made in support of the partnership with Rega – and still a powerful, tool-ish purpose built-watch.The first Oris watch made in association with Rega was focusing on the altitude, with its mechanical Altimeter function (something that is really unique to Oris), as Rega often provides emergency medical assistance to the Swiss?Alps, explaining the need for the?air?rescue?service crew members (helicopter pilots and doctors) to have a watch displaying the altitude. However, this is not the only field of?action for Rega. They indeed repatriated 869 people from all over the world through its 24-hour repatriation s