Ulysse Nardin Freak Vision (SIHH 2018) - Specs & Price
Last year, at the SIHH 2017, Ulysse Nardin introduced an impressive piece, a concept watch featuring no less than 10 major innovations, as a showcase to demonstrate the brand’s savoir-faire: the InnoVision 2.?Every part of this watch boasted an innovation, whether the escapement, the display, the winding system or even the hands. And while last year’s piece wasn’t meant to be commercialized, it is now time for Ulysse Nardin to deploy some of these features into serially produced pieces… Meet the?Ulysse Nardin Freak Vision.Background – The FreakThe Freak collection by Ulysse Nardin has always been a showcase to explore new technologies. Remember that back in 2001, the inaugural Freak was the first watch ever commercialized with an escapement made of silicon (or?silicium?in French) – an innovation that is now spread all over the industry. A proper game changer.?Later, in 2005, Ulysse Nardin chose to use a diamond escapement and that same year, they deb

Watch brands with a weblog - Monochrome Watches
Most watch brands are present on Facebook these days. While most brands hardly make the most of social media, some brands (or watchmakers) really use these new media to share more than just a press release.Social media are becoming an important factor in communications. Not only in personal communications, but also businesses blend in and use these communication channels. When internet arose, most watch brands didn’t hurry to get an online appearance. Years later, when social media are booming, the same thing happens. Most watch brands do have a Facebook page by now. In 2008, Cartier was the watch brand with the most ‘fans’, almost 10,000. Today they have no less than 37,000 Facebook ‘fans’. The big question however is if they use this medium to really interact with?their Facebook ‘fans’? Ad - Scroll to continue with article

Tribute to the Speedmaster First Omega in Space, Now Discontinued
While in 2021 vintage-inspired watches are all over the place, in 2012 the situation was slightly different. There were some homage or revival watches already, but the trend was less obvious. Specifically, if you were in the market for a Speedmaster with retro-styling, the main option was the all-time classic, the Moonwatch Professional (which has just been updated). Despite countless limited editions, most of them were relatively modern, and a proper vintage re-edition had yet to be launched. This came in 2012, with the introduction of the Omega Speedmaster First Omega in Space, a quite faithful take on the CK2998, as indicated by its name, the first Omega to be worn in Space, on the wrist of Wally Schirra. This numbered, non-limited edition was and still is a very attractive model… but Omega has decided to give an end to its career. And that’s why we’ve decided to pay tribute to one of the coolest Speedmaster editions.?the First Omega in SpaceThe links between Omega

Longines Spirit Titanium Collection 2021 - Hands-on, Price
Longines is a brand with a rich history, and in many fields. One that stands out above the others is the field of aviation watches, a type of watch that has long been dear to the brand and where the winged hourglass?has excelled, putting its instruments on the wrist of many?pioneers. A?classic pilot's watch that combines old-school design cues with a contemporary execution,?available in multiple editions, with several colours, sizes and movements, the Longines Spirit collection is once more expanding this year, with a cool edition combining vintage elements with technical?conception. Meet the new Longines Spirit Titanium Collection.Founded in 1832 in Saint-Imier in the Swiss Jura, Longines became renowned for its reliable and precise timing instruments, which would become the brand's hallmark. With the advent of military and civilian aviation and thus the need for pilots to rely on precise timekeeping instruments, the brand would become one of the most coveted manufacturers for pioneer

TAG Heuer Carrera Chronograph Year of the Rabbit
Perhaps not the first brand you would imagine producing an animal-themed' watch in time for the Chinese Lunar New Year, TAG Heuer is determined to consolidate its presence in this lucrative niche. Representing the fourth animal sign in the Chinese zodiac cycle, the rabbit will rule the roost of 12 zodiac animals starting on the 22nd of January, 2023, until the advent of the next Chinese New Year in 2024. I imagine that the big question for a brand like TAG Heuer is how to incorporate a bunny, or any other animal, into a virile sports watch. The solution, as you will see, is tastefully discreet yet will speak closely to Chinese consumers. A special edition of the 44mm TAG Heuer Carrera Chronograph has been selected to celebrate the arrival of the Chinese New Year (CNY). Since 2023 is the Year of the Rabbit, a cute red bunny with golden ears is portrayed on the caseback, visible only to the wearer. The dial also celebrates the Year of the Rabbit with its interesting textured black backgr