Xavier Dietlin, The Man Behind The Most Innovative and Spectacular Display Cases - Interview
If you are into watches and happen to visit sales points or watch fairs, there are chances you have seen some of Xavier Dietlin's creations, without even knowing about his small company (watch the following demo video). Dietlin Swiss Showcases is a 12-person business specializing in creating exceptional display cases and windows. As the company celebrates its 165th anniversary in the metal work industry, we caught up with Xavier Dietlin to talk about how he envisions watch presentation in sales points.What is the story of your company?The company was born in 1854, first with metal work, then metallic construction work. I took over the family business but crafting windows and doors was not exciting for me. I happened to take part in a tender organized by Cartier and found the creative process really fascinating. I become hooked on watches and from there decided to take advantage of the company's know-how to create displays. Very soon it became our exclusive activity - 90% of our clients

Hands-On - The 2021 Pasha de Cartier Chronograph 41mm
Pasha de Cartier watches attest to the Maison's unwavering dedication to creating flamboyant timepieces with daring shapes and out-of-the-ordinary hallmarks that are often shared with models from its revered collections. Cabochon-adorned crowns, crisp black Arabic numerals and blued steel hands are just a few examples. The Parisian watchmaker now releases a 41mm chronograph version of the Pasha, with undeniable sporty aesthetics. It features a rotating bezel, sapphire cabochon-topped push-pieces, a sapphire caseback exposing a manufacture movement and the brand's innovative strap-swapping technology.From a 1980s cult watch to a modern-day chronographWho could fill the role of creating an iconic sports watch with a distinctive diver's bezel and a unique square inside a circle concept? Gerald Genta is the name that springs to mind, but legend has it that the Pasha de Cartier‘s origins date further back in time. If the story of its origins is true, the watch was a commissioned piece

Habring2 x Massena LAB Chrono Felix Perpetual (Price)
Massena LAB, the design studio founded by industry veteran William Massena has long been associated with Austrian independent watchmaker Habring2. And we can’t blame him, we’ve also followed this path… But today’s watch is a bit special since it’s not based on an existing model but actually launches a brand new reference for Habring2. And not just a simple watch but a rare and desirable combination of a monopusher chronograph and a perpetual calendar. And all of that in a compact, vintage-inspired case with a dial that has an unmistakable 1518 feel. Yes, the new Chrono Felix Perpetual (a.k.a LAB-CFP) is here to make our hearts beat faster.?This new Habring2 x Massena LAB Chrono Felix Perpetual marks the fourth collaboration between both parties, following the LAB01 of 2018, the LAB02 of 2020 and the LAB03 of 2021 – all based on the Erwin model, a time-only watch with central dead seconds. But importantly here, what matters isn’t only the watch

The captivating new Andersen Geneve Tempus Terrae Baguettes
With more than 40 years of independent watchmaking experience, it's fair to say Svend Andersen is one of the most seasoned watchmakers and a leading character in the industry. After working at Patek Philippe in the 1970s, he founded Andersen Geneve in 1980 and since has been at the forefront of the indie scene. He's a founding member of the AHCI for instance, in which he has always aimed to share knowledge and help others where possible. One of the cornerstone models in Andersen Geneve's arsenal is the Tempus Terrae, a wonderful world timer inspired by the complication as developed by Louis Cottier for Patek in the 1930s. For 2022, Andersen Geneve presents a pair of captivating new Tempus Terrae with Sapphire or Aquamarine baguette set bezels.The Sapphire baguette-set version of the Andersen Geneve Tempus Terrae.Technically there's nothing new regarding this pair of Tempus Terrae models, as the differences from previous renditions are purely aesthetical. Yet, the duo combines the wonde

Introducing: The Rado Captain Cool x Cameron Norrie Limited Edition
Rado has sponsored tennis for over three decades now. Since 1985, the brand has partnered with several tournaments but also with athletes such as Ashleigh Barty. Their latest tennis-themed timepiece is a limited edition created with young British player Cameron Norrie, a member of the Rado Tennis family since 2021. And as you have probably guessed from the start, it is based on one of their star collections, the Captain Cook.Presented during the tennis grass season, this limited-edition Captain Cook comes in a 42mm steel case with a unidirectional bezel fitted with a green polished ceramic insert. It is matched by a domed green-to-white gradient dial. The Rado moving anchor logo is featured on a purple back plate and adds a playful element to the dial. The use of Superluminova on the bezel, dial and hands provides enhanced legibility in all conditions while bringing a sporty touch. The tip of the second hand is highlighted in yellow as a reference to tennis balls. Ad - Scrol