Retailers Need to Take the Personal Approach if They Are to Survive - Monochrome Watches
Even though the promise of a vaccine strikes a positive note in the current COVID-19 misery, the pandemic still holds everyone, and especially retailers, in a firm grip. However, this situation may also prove to be an opportunity for small and medium-sized jewellers and watch retailers to rethink the way they market their offer. Besides an impeccable online presence, both creativity and establishing a personal connection are essential.The world has already done its digital shift. Online advertising, social media posts and online magazines are now the rule, especially in periods of confinement. Advantages for retailers seem clear: their online information can be uploaded and updated at all times and its effects can be measured. Online marketing and developing new ways to connect digitally with customers can still be fine-tuned, however. Customers have discovered the many advantages of online browsing, so it had better be an unforgettable experience.?Having the freedom to shop around to

Ulysse Nardin Classico Manufacture Grand Feu SIHH 2018 - Hands-On (Specs & Price)
While some of the watches introduced by Ulysse Nardin at the SIHH 2018 slightly surprised us, including the Marine Torpilleur Military (and surprise doesn’t mean negative feelings here), the brand also had something resolutely classic up its sleeve in the form of the?Classico Manufacture Grand Feu, which we reviewed here. Endowed with glossy enamel dials, a subtle yet original design, and an accessible price, we wanted to see them in the metal.If there’s nothing especially new about these watches since they are a simple evolution of the existing Classico Manufacture we reviewed here,?the addition of enamel dials is more than enough to tickle our interest at MONOCHROME. As we already explained to you after several articles about this model, the Classico Manufacture is UN’s best definition of a “classic”, “dressy” and “understated” watch. It is subtly designed and proportioned, yet it has a few distinctive details that confer original

Chopard L.U.C XP Navy Blue - Monochrome Watches
Chopard updates the wardrobe of the L.U.C XP with an on-trend blue dial and a blue Merino wool strap. Although it is the simplest, most Spartan member of the L.U.C watch family, indicating just the hours and minutes, the watch is teeming with subtle details. Exploring the route of casual elegance on the dial, the specifications are identical to the 2017 model and the watch is fitted with the ultra-thin in-house L.U.C automatic calibre with its patented Twin architecture.BackgroundLaunched in 2006, the L.U.C XP was the first ultra-thin watch in the high-end L.U.C collection and won the 2006 GPHG prize in the ultra-thin watch category. Revisited along with the L.U.C XPS model by designer Guy Bove (former creative director of Ferdinand Berthoud), the 2017 model signalled a new direction for the L.U.C ultra-thin models. The objective was to refresh the looks of the dial and offer a more contemporary, more casual product that would appeal to a wider audience. The L.U.C XP was presented in a

Seiko Marinemaster 1000m Emperor Tuna Rose Gold SBDX014 - The 50th Anniversary Celebration Watch - Specs & Price - Monochrome-Watches
50 years… 50 years of innovation, 50 years creating professionally oriented watches, 50 years of immersion in the cold seas all around the world – or just simply being strapped on the wrist of watch enthusiasts.?From the first use of a titanium case for a diver's watch to the invention of the accordion-style strap and the two-layer case to the design of dial markers and hands of unparalleled legibility, Seiko had been involved in improving tool watches made to dive for 50 years. To celebrate this anniversary, Seiko is coming with two special watches. One of them is a great tribute to the MarineMaster series. Here is the?Seiko Marinemaster 1000m a.k.a Emperor Tuna Rose Gold ref. SBDX014.A quick?view on 50 years of dive watches by SeikoBack in 1965, Seiko introduced their first professional dive watch, the renown 6217, with a rotating bezel and a 150m water-resistance (more to read about it?here,?here?and?here). From now on, a part of the collection was build with the only in

New Editions of the Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin in White Gold - Monochrome Watches
Vacheron Constantin unveils two iterations of its refined, ultra-slim Overseas perpetual calendar during Watches & Wonders 2021. Although the technical specifications of the skeletonized model and the blue lacquered dial version are identical to previous ultra-thin perpetual calendar models, the novelty here is the white gold case. Like all Overseas models, the watches are fitted with Vacheron's ingenious patented interchangeable strap device and come with an integrated white gold bracelet and two additional straps for maximum versatility.?BackgroundThe Overseas is an evolution of Vacheron's sporty reference 222 of 1977. Designed by Jorg Hysek and coinciding with the brand's 222nd anniversary, the 222 was Vacheron's interpretation of the luxury sports watch. Following an extensive revamp in 2016, the Overseas is now in its third phase of life – you can read all about its evolution in Part 1 & Part 2 of our video coverage. The current line-up of Overseas watches features (