Watches NEWS
Portrait: Audemars Piguets New CEO Ilaria Resta Speaks About Her Arrival and the Future of AP
Five months in as CEO of one of the most luxurious watch brands, Audemars Piguet, Mrs Ilaria Resta offers her view on the current market and how she sees the future of the esteemed Le Brassus-based Maison.Dressed in a green suit with a 38mm purple dial Code 11:59 on the wrist, Italian-Swiss Ilaria Resta looks relaxed and concentrated when I meet her in the Armani Hotel in Milan. We are here for the opening of one of the most important AP houses, a novel retail concept by Audemars Piguet that already has 19 of its kind around the world.? Ad - Scroll to continue with article However, the Milan AP house, which is situated in the iconic parking house, Garage Traversi, on Via Bagutta that was in service from 1939-2003, is important as the first ideas of this new retailing concept were born in Milan in 2017 and have been replicated to all the AP houses. A concept that
Why Are Four of The Greatest Icons of Watchmaking Suddenly Being Revamped? - Monochrome Watches
Is this pure coincidence? Indeed, four of the most iconic watches on the market currently are all being revamped within a few months. While it is certainly not new to see brands digging up pieces from their archives for new releases, what's more surprising is to see products with notorious desirability or even waiting lists being discontinued. These highly successful watches are reimagined, while they certainly didn't need to be revamped in order to ensure commercial success. Surely, emblematic models have always evolved to stay relevant. But there is more. Managing availability and exclusivity is key to fuel envy and to create desirability.Managing the life cycle and the availability of such products is fundamental. Scarcity is the foundation of the very notion of luxury. Being – or staying – out of reach is exactly what has made the Patek Philippe Nautilus or 's professional steel watches at the top of the watch food chain for years. “It’s not enough to make
In-Depth - A Look at Shaped Watches by Vacheron Constantin and Patek Philippe through History - Monochrome Watches
When thinking about the archetype of the round Swiss watch, the first names that come to mind might very well be Patek Philippe or Vacheron Constantin. As the custodians of Geneva's watchmaking tradition, influenced by the sober protestant spirit, both brands stand for subtle, understated elegance. However, beyond the design conventions dictated by the round wristwatch, Patek Philippe and Vacheron Constantin have in common a long, rich legacy of shaped watches. After Cartier, Monochrome brings together a (non-exhaustive) selection of shaped watches from Patek Philippe and Vacheron Constantin.Hands turn in a circle. The semantic notion of what a clock should look like is round. The circle is the direct consequence of the mechanics to display the time and it is the most versatile shape in many respects. The first wristwatches were mostly pocket watches, modified later to be strapped on the wrist. However, designing shaped watches gave watchmakers an?opportunity to express their creativit
Introducing the new Batavi Architect Turquoise Blue & Tony Purple
First things first, the watch industry is going a little crazy as Tiffany seems to be all the rage at the moment. Thanks to the Patek Philippe Nautilus with Tiffany dial going through the roof recently, all things closely matching the famous Tiffany Blue seem to skyrocket in attention, and prices. And then we learn about the Batavi Architect Turquoise Blue & Tony Purple. Bad timing? Good timing? Or a bit of both?To make one thing clear from the get-go, the Batavi Architect Tiffany Blue is not a direct result of the popularity of the Tiffany Nautilus mentioned in the intro. It is simply close to impossible to develop and produce a set of new dials and have them assembled and ready to go in such a short amount of time. We're talking about a mere four weeks between that specific Nautilus and this Batavi Architect. So it seems that where Ugur Mamak, the founder of Batavi was right on the money with his Architect last year, he again finds himself in the midst of a storm. Albeit a Tiffan
Video - The Oris Watches of Baselworld 2019 Explained by Co-CEO Rolf Studer
There’s no denying that Oris is good at creating tool watches. Last year’s theme for the brand was clearly the pilot’s watch, with several very nice introductions, such as the Big Crown Pointer Date. For Baselworld 2019, Oris goes back to another theme it masters – dive watches. And to add another layer of cool to the equation, Oris focuses on the environment with two important watches, as well as a rather unexpected two-tone Sixty-Five – which happens to be co-CEO Rolf Studer’s favourite of the show, as you’ll see in this video interview with him.Oris’ reputation is as solid as its robust and efficient dive watches. The collection includes a watch that needs no introduction anymore, the Aquis, which serves as a base for two interesting projects this year, both based on the environment and protection of the oceans. Ad - Scroll to continue with article
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