In-Depth: The History of the Almost Century-Old Jaeger-LeCoultre Reverso
Today, there is only one Reverso, with Jaeger-LeCoultre printed on its dial, but this was not always the case. During the 1930s, Patek Philippe, Vacheron Constantin and Cartier made watches that used the Reverso case for their timepieces. Moreover, the 1931 Reverso was not the first reversible case design. A few years earlier, Universal Geneve was already offering its Le Cabriolet model – a wristwatch in a rectangular case that rested in a frame with a screw at 6 o’clock, which allowed to pop out the inner container, rotate and then snap it back into place. I’ve also encountered mention of one Louis van Bemmel, a citizen of Holland residing at Maastricht in the Kingdom of Holland, as an even earlier inventor of a reversible clock. However, a quick search revealed no patent info still, it seems the idea of such casing for the watch was in the air, and a few people without knowledge of each other’s work created their versions.? Unfortunately

Retailers Need to Take the Personal Approach if They Are to Survive - Monochrome Watches
Even though the promise of a vaccine strikes a positive note in the current COVID-19 misery, the pandemic still holds everyone, and especially retailers, in a firm grip. However, this situation may also prove to be an opportunity for small and medium-sized jewellers and watch retailers to rethink the way they market their offer. Besides an impeccable online presence, both creativity and establishing a personal connection are essential.The world has already done its digital shift. Online advertising, social media posts and online magazines are now the rule, especially in periods of confinement. Advantages for retailers seem clear: their online information can be uploaded and updated at all times and its effects can be measured. Online marketing and developing new ways to connect digitally with customers can still be fine-tuned, however. Customers have discovered the many advantages of online browsing, so it had better be an unforgettable experience.?Having the freedom to shop around to

Breitling 765 AVI 1953 Re-Edition Co-Pilot // Introducing, Specs & Price
If you look back at the watches introduced back in 2019, one clearly made some noise when presented at Baselworld… And for good reasons. Its name? The Breitling Navitimer Ref. 806 1959 Re?Edition. The reason for its success? Being an ultra-faithful re-edition of one of Breitling’s most iconic watches. Having the ingredients for a desirable watch in their hands, the team at Breitling applies the same recipe to another of the brand’s legendary chronographs, with a new (and objectively quite stunning) vintage-inspired model. Meet the Breitling 765 AVI 1953 Re-Edition.Background, the AVI 765 Co-Pilot SeriesBefore we move to the details of the new model, we need to revisit the vintage Breitling 765 AVI Co-Pilot Series of watches. And for those who really want to go in-depth on this specific topic, we encourage you to check out our 3-part story on the Breitling 765 AVI here: part 1, part 2 and part 3?(articles that were produced with the help of experts Dracha' and WatchFre

Nivada Grenchen Chronomaster Aviator Sea Diver Reedition
About a week ago, we introduced you to a rather cool watch, the Nivada Grenchen Depthmaster, which marked the return of a highly original and important model in dive watch history. What's even more noticeable is the fact that the name Nivada Grenchen, a niche but cult brand specialized in instrumental pieces, is coming back. Finally, the best news is that the most iconic watch ever produced by the brand, the Chronomaster Aviator Sea Diver, has been faithfully re-edited. Let's have a closer look at this vintage-inspired watch, modelled after what was once named the Super Chronograph.Nivada GrenchenNivada was founded in Grenchen (Granges), Switzerland in 1926 by Otto Wullimann, Hermann Schindler and Jack Schneider. The company remained under the control of the Schneider family until its 50th anniversary in 1976. From the earliest days, the company focused on instrument watches that went beyond the simple indication of the time – among the first to offer water-resistance, automatic

Hands-on - Porsche Design 1919 Chronotimer - Baselworld 2016 (Live photos, availability & price) - Monochrome Watches
For those who think?that Porsche Design is a brand focused on leather jackets and sunglasses, you’d be wrong, as for the first time this year, the brand exposed in the Hall 1.0 of Baselworld, where all the major brands have their booth – thus confirming that Porsche Design is also a credible watchmaker, something we already told you after reviewing?the?Chronotimer Series 1 and the?1919 Globetimer All Black Titanium. It is now time for us to look at one of the Baselworld 2016 novelties, the?Porsche Design 1919 Chronotimer, a minimalistic and very pleasantly designed sports chronograph.The goal of Porsche Design, in terms of watches, is not to be part of the Haute Horlogerie manufactures, with in-house movements and hand-made execution. Instead, the brand focuses on reliable, functional and robust mechanical watches with a strong design. The DNA of the brand is here: quality in a recognizable and strong design. And the new?Porsche Design 1919 Chronotimer, which is basically t