Just Because: The 10:10 Position of Hands is so Deeply Rooted that AI can't Generate Anything Different
Artificial intelligence, or AI, is on everyone’s lips. It’s a topic that divides and generates strong opinions (pros or cons), and it will, in the future, become increasingly important, whether you like it or not. These tools, at least the tools that we, the public, can use (image or text generators such as ChatGPT), are becoming better and better at being creative – just ask AI to write an 800-word article about the history of the tourbillon regulator, and you’ll see that, even if the result is slightly sterile and generic, it’s not that bad. When it comes to generating images, these tools are also fairly impressive, but they have their limits. One of them is to deal with firmly anchored concepts, images that are so deeply rooted in the common psyche that they can hardly be counteracted. One of them is the 10-past-10 position of the hands in watch marketing and creative imagery; it is so strongly embedded that AI can hardly do anything against it.The reas

Auction - The Best Watches of the "La Vie en Rose" Ineichen Auction
Ineichen Auctioneers' first sale of 2022 will take place in Zurich this coming weekend (Saturday 12?March 2022). Named “La Vie en Rose” as a nod to Edith Piaf's signature song, the themed auction gathers some 40 watches with rose gold cases, all from esteemed watchmakers (and particularly independent watchmakers) such as Vacheron Constantin, Roger Dubuis, F.P. Journe, Daniel Roth, Cartier, IWC, De Bethune, Jaeger-LeCoultre, Breguet, Panerai, Girard-Perregaux, A. Lange & Sohne, Audemars Piguet, and others.?We’re taking a closer look at some of the most desirable rose pieces that the auction has to offer.Ineichen Auctioneers is an auction house that specializes in watches and jewellery. Founded in 1973 and based in Zurich, it's the oldest auction house with a focus on watches in Switzerland. The “La Vie en Rose” auction gathers a sizable selection of pink gold watches from esteemed watchmakers. Next to modern classics by Patek Philippe, Vacheron Constant

The Collector's Series - Minutemachines' IWC Portuguese Pisa 5441-07
We’ve said it over the past already, but 1980s and 1990s IWC watches are on the rise. This era, that of the resurgence of the brand, gave birth to superb watches, such as the Doppelchronograph or the Deep One. But instrument watches are not the only topic of discussion… That was the time for the comeback of the Portuguese too. Among multiple variations around the concept, the IWC Portuguese Jubilee 5441 is one of the most desirable models. Produced in limited editions only, it is a rare and collectable watch already. And then enters the IWC Portuguese?Pisa Limited Edition?5441-07, issued in 50 pieces only in 1997 and sold exclusively through Pisa Orologi of Milan, Italy. Today, Mister @Minutemachines, an IWC-oriented collector talks about his passion for the Schaffhausen-based brand and, specifically, this superb edition of the brand’s emblematic nautical watch.Voir cette publication sur Instagram Ad - Scroll to continue with article

IWC Mark XII Saab Limited Edition on the Day that Saab Starts Production Again - Monochrome Watches
When I wrote about the IWC Mark XII Saab ‘Mellow Yellow’ a few years ago, nobody could have suspected that Saab would start up production again. Well, today they started up production in the Saab factories in Trollh?ttan, Sweden. As an avid Saab driver, this makes a perfectly good reason to celebrate this with my own IWC Mark XII Saab.As an avid Saab driver – I’ve owned quite a few 900 classics and several 9-3’s – I couldn’t resist when I saw a used IWC Mark XII Saab for sale, earlier this year. I had actually been looking for one for several years, but as these things go, available budget and a good one, complete with all boxes and papers, for sale, somehow never “aligned”. As I previously wrote, that watch could well become the only Saab that holds its value and when looking at today’s market prices it looks like my prediction is still correct. Ad - Scroll to continue with article

Nivada Grenchen Chronomaster Aviator Sea Diver Reedition
About a week ago, we introduced you to a rather cool watch, the Nivada Grenchen Depthmaster, which marked the return of a highly original and important model in dive watch history. What's even more noticeable is the fact that the name Nivada Grenchen, a niche but cult brand specialized in instrumental pieces, is coming back. Finally, the best news is that the most iconic watch ever produced by the brand, the Chronomaster Aviator Sea Diver, has been faithfully re-edited. Let's have a closer look at this vintage-inspired watch, modelled after what was once named the Super Chronograph.Nivada GrenchenNivada was founded in Grenchen (Granges), Switzerland in 1926 by Otto Wullimann, Hermann Schindler and Jack Schneider. The company remained under the control of the Schneider family until its 50th anniversary in 1976. From the earliest days, the company focused on instrument watches that went beyond the simple indication of the time – among the first to offer water-resistance, automatic