Watches NEWS
Retailers Need to Take the Personal Approach if They Are to Survive - Monochrome Watches
Even though the promise of a vaccine strikes a positive note in the current COVID-19 misery, the pandemic still holds everyone, and especially retailers, in a firm grip. However, this situation may also prove to be an opportunity for small and medium-sized jewellers and watch retailers to rethink the way they market their offer. Besides an impeccable online presence, both creativity and establishing a personal connection are essential.The world has already done its digital shift. Online advertising, social media posts and online magazines are now the rule, especially in periods of confinement. Advantages for retailers seem clear: their online information can be uploaded and updated at all times and its effects can be measured. Online marketing and developing new ways to connect digitally with customers can still be fine-tuned, however. Customers have discovered the many advantages of online browsing, so it had better be an unforgettable experience.?Having the freedom to shop around to
TAG Heuer Carrera Heuer 02 GMT Chronograph - Hands-On Review (Specs & Price)
The Carrera, a pillar of TAG Heuer's identity, turns 55 this year and is feted with a rush of Carrera models, including this racy 45mm Carrera Chronograph GMT fitted with the souped-up in-house Heuer 02 movement. Displaying the 3-6-9 chronograph configuration of the original Carrera, TAG Heuer steams ahead and embraces a contemporary skeletonised look to ensure the Carrera stays in the fast lane.Globetrotters and GMTsGMT watches are perennial favourites and turned up in all sorts of guises at Baselworld 2018, including Tudor and ' bold move to corner all price segments of the market with their respective Pepsi-bezel GMT models. Doing what the Carrera does best, TAG Heuer proposed a combo of its in-house chronograph movement topped with a GMT complication, marking a first for the brand. Brimming with brazen energy, fans of the original Carrera will be happy to note that the 45mm stainless steel case still boasts some identity traits of its ancestor with flat, faceted lugs and the origi
IWC Portugieser Yacht Club Chronograph Orlebar Brown IW390704
Partnerships with designers are a strong trend in the watchmaking industry today, a move designed to give watches a fresher, more contemporary face and appeal to fashion-conscious men. IWC partners with British apparel brand Orlebar Brown for a special edition of the Portugieser Yacht Chronograph decked out in smart navy blue with red and white accents and a new strap. Let’s have a look at this new reference IW390704.Preliminary note: the watch photographed here is a prototype. The final version is worn on a slightly different strap, which has curved ends between the lugs, for better integration with the case. Ad - Scroll to continue with article Orlebar BrownOrlebar Brown, the British men's clothing brand founded in 2007, started life selling stylish swim shorts and now specialises in resort and leisurewear wear. The difference between Orlebar Brown swim
Longines Heritage Classic Sector Dial Black - Hands-On Review, Price
Explaining that Longines is good at making vintage-inspired watches that are bringing back the flair of some of its greatest hits of the past is like saying that Porsche does good sportscars. It’s almost like repeating yourself. Looking at the brand’s portfolio, and putting apart the recent Spirit collection, watches such as the Legend Diver or the all-new Ultra-Chron High-Frequency?are enough to make a point. But there’s one watch in particular that appeals to me, a watch that isn’t the most striking and that doesn’t come with the most spectacular design or specifications. But one that truly caught my attention, the Heritage Classic Sector Dial Black…Longines’ Heritage collection is the brand’s playground for vintage re-editions. While recently the brand has shown great creativity in the Spirit collection, with this titanium chronograph or the acclaimed Zulu Time, this range is not per se about re-editing glorious watches from the past,
Louis Moinet SpaceWalker & Skylink - Celebrating Russian Cosmonaut Alexei Leonov - Monochrome Watches
The names of Neil Armstrong, Buzz Aldrin and Yuri Gagarin are familiar to us all, men whose endeavours in outer space earned them terrestrial fame as legends – and even inspired watch collections. But there are other pioneers of space whose names are less known and deserve credit for their adventures, like Russian cosmonaut Alexei Leonov. Louis Moinet, the brand whose founder is credited with inventing the chronograph, bring us two watches celebrating two epic exploits in Alexei Leonov’s career: the Louis Moinet SpaceWalker & Skylink.The final frontier, the great unknown, is a recurring theme for Louis Moinet and watches with dials made from meteorite shrapnel, or decorated with planets, artistic nebula and other extra-terrestrial motifs are standard fare at this brand. It is fitting since Louis Moinet, the founder, was a revered astronomer in his own right. Seeking to pay tribute to Alexei Leonov, Louis Moinet has created two very special watches to commemorate two of