Weekly Watch Photo - A. Lange & Sohne's Black Magic - Monochrome Watches
Like every week, we’ll show you Monochrome’s selection of stunning photos of equally stunning timepieces, for a smooth start of the week. This week A. Lange & Sohne caters a set of brilliant black & white photos. The timepieces are different models with a black dial and white metal (white gold or platinum) from the collection. A. Lange & Sohne’s Black Magic…Starts of our Weekly Watch Photo are (from left): Grand Lange 1 in white gold with black dial (introduced at the SIHH 2013), Grand Lange 1 Lumen (also introduced late last year), the magnificent Datograph up/down (that was introduced in 2012), Lange Zeitwerk Luminous and the ‘normal’ Lange Zeitwerk (although there is nothing normal about the Zeitwerk). Let’s have a look at A. Lange & Sohne’s mix & match. First one of my personal favorites… the new Datograph. Ad - Scroll to continue with article

Guido Terreni of Bvlgari on Cinemagia, The Brands Haute Horlogerie & Haute Joaillerie Collections - Monochrome Watches
Guido Terreni, Managing Director of the Bvlgari watch division, presents MONOCHROME some of the most striking and exclusive creations of the brand, including Bvlgari's most expensive watch to date or a collection of Monete Octo watches, featuring ancient Rome coins.Xavier Markl, MONOCHROME – Thanks for having us at this Bvlgari Brand Event' in Capri. Can you tell our readers what Cinemagia?is all about?Guido Terreni?– The Brand Event' is our most important event we do every year. It is a showcase of the highest savoir-faire that we achieve in our high jewellery collection. We invite the most important customers of the brand to a very exclusive location, like this one in Capri. It is a private event, very exclusive and selective. We develop a high jewellery collection with a theme. This year, Cinemagia, in Italian the magic of cinema', is the theme. Bvlgari became internationally famous thanks to the Dolce Vita?era. In the 1950s and 1960s, Hollywood stars came to Rome, disco

Retailers Need to Take the Personal Approach if They Are to Survive - Monochrome Watches
Even though the promise of a vaccine strikes a positive note in the current COVID-19 misery, the pandemic still holds everyone, and especially retailers, in a firm grip. However, this situation may also prove to be an opportunity for small and medium-sized jewellers and watch retailers to rethink the way they market their offer. Besides an impeccable online presence, both creativity and establishing a personal connection are essential.The world has already done its digital shift. Online advertising, social media posts and online magazines are now the rule, especially in periods of confinement. Advantages for retailers seem clear: their online information can be uploaded and updated at all times and its effects can be measured. Online marketing and developing new ways to connect digitally with customers can still be fine-tuned, however. Customers have discovered the many advantages of online browsing, so it had better be an unforgettable experience.?Having the freedom to shop around to

Parmigiani Fleurier Tonda PF Flying Tourbillon (Price)
Last year Parmigiani entered the hyper-competitive realm of the luxury sports watch with its Tonda PF collection, a move instigated by its new CEO, Guido Terreni. Debuting with an automatic time-and-date (micro-rotor), a chronograph, an annual calendar and an impressive split-seconds chronograph with a gold engine in 2021, Parmigiani unveils a sophisticated flying tourbillon during this 2022 edition of Watches & Wonders. Although a flying tourbillon might not be everybody's idea of a complication for a sports watch, the refinement, finishings and deliberate minimalism that characterise the Tonda PF collection work beautifully in this context. Fitted with Parmigiani's ultra-thin automatic PF517 movement with micro-rotor, the full-platinum Tonda PF Flying Tourbillon follows in the footsteps of the majestic platinum Tonda PF Split Seconds Chronograph launched in 2021.Bare essentialsSimplicity and refinement are the operative words here. The case and dial, crafted in platinum, provide

Bamford x Badgerworks TAG Heuer Carrera Tropical Coffee Dial
Let’s say that this watch won’t be everybody’s cup of tea… maybe some of you won’t find it brew-tiful… Maybe, this watch will make you feel mugged? Indeed, thanks to these (not-so-profound) puns, you’ll get the point with this watch, which is the rather special result of a collaboration between customizer Bamford Watch Department and luminescent materials specialist Black Badger (a.k.a James Thompson), who wanted to create their own tropical coffee-coloured dial. So they took it literally and created a dial made… of ground coffee.?The base for this new Bamford x Badgerworks piece is nothing new or special, as we’re talking about a relatively accessible and simple TAG Heuer Carrera Calibre 5, a well-established sports watch of 41mm with the signature design of the collection and powered by the automatic Calibre 5 – a Sellita SW 220-1 or ETA 2824. However, we’re talking about Bamford Watch Department and Badgerworks, two c