Here it is the most exciting time of the year for watch enthusiasts, retailers, and journalists is upon us once again. The most significant event of the watch industry calendar, Watches and Wonders – and the Geneva Watch Week – is set to begin on April 1st, 2025 at 8:30 AM. The event continues to expand in scale and importance along with a host of parallel presentations, which promise us a week full of fervour. To help you make the most of your time in Geneva, here’s a glimpse of what awaits you in the heart of the watchmaking world.MONOCHROME will, of course, be present in Geneva and will bring you live coverage of the event, as well as present the new watches introduced during the week. Independent and smaller brands have even started to pre-release selected models to whet our appetite ahead of the fair – the larger brands exhibiting at Watches and Wonders have a communication embargo until the show opens on April 1st. So, stay tuned, as there's some really cool stuff coming your way. And if you are in Geneva during the week, here's a guide to some of the main events. Ad - Scroll to continue with article Note that not all of these events are open to the public. However, things are evolving in that direction for Watches and Wonders, the main event of the week, which will now be open to the public for three days (Saturday 5th to Monday 7th).Watches and Wonders Geneva 2025 – April 1 to 7 – PalexpoFor this new edition of Watches and Wonders Geneva, 60 brands will now be exhibiting their watches. Besides the usual suspects, including industry giants , Patek Philippe, brands part of the Richemont Group or LVMH, several newcomers are joining Watches and Wonders, notably Bulgari and independents: Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom and HYT.As mentioned above, the public days program continues with three days open to the public (April 5 to 7). Without mentioning In the City, which aims at bringing watchmaking inside Geneva with guided tours, workshops and in-store events for example.Exhibiting brands: A. Lange & Sohne | Alpina | Angelus | Armin Strom I Arnold & Son | Artya I Baume & Mercier | Bell & Ross | Bremont I Bulgari I Cartier | Chanel | Charriol | Chopard | Chronoswiss | Christiaan Van der Klaauw I Cyrus | Czapek & Cie | Eberhard & Co I Ferdinand Berthoud | Frederique Constant | Gerald Charles I Genus I Grand Seiko | Gronefeld | H. Moser & Cie I Hautlence | Hermes | Hublot | Hysek |HYT I IWC Schaffhausen | Jaeger-LeCoultre |Kross I? Laurent Ferrier | Louis Moinet | Meistersinger I Montblanc | Nomos I Norqain I Oris | Panerai | Parmigiani Fleurier | Patek Philippe | Pequignet | Piaget| Raymond Weil I Ressence | Roger Dubuis | | Rudis Sylva | Speake-Marin | TAG Heuer | Trilobe | Tudor | U-Boat | Ulysse Nardin | Vacheron Constantin | Van Cleef & Arpels | ZenithMore details at?www.watchesandwonders.com.Time to Watches – April 1 to 6 – Villa SarasinTime to Watches returns for a fourth edition, but in a new location that has sparked serious interest among potential exhibitors and turned out to be a true game changer. Now held at Villa Sarasin, within walking distance from Palexpo/Watches and Wonders, Time to Watches will host over 70 exhibiting brands. It will mostly be dedicated to smaller brands, with some truly interesting names. Time to Watches is open to the public (20 CHF for a one-day pass).Exhibiting brands: Adriatica I Aerowatch I Airain I Antoine Preziuso I ?onic I Appella I Astrolink I Atelier Jalaper I Awake I Azimuth, I Ba111od I Bauhaus I Beaubleu I Beauregard I Beda'a I Benrus I Berney I Blackout I Breva Geneve I Briston I Carl Suchy & Sohne I Charles Girardier I Cime I Code 41 I De Carvalho I? De Rijke & Co I Dennison Watch I Done Watches I Eagle Eye Watches I Elka Watch Co. I Exaequo I Fam Al Hut I Fears I Formex I Frederic Jouvenot I Guebly I Haute Rive I Krayon I Genius Watches I Guebly I H992 I Herbelin I Jowissa I Laco I Laine I Lebois & Co I Lobner I Lorige I Marathon Watch I Mathey-Tissot I Milus I Ming I Nalla Neram I Nivada Grenchen I Nixie Fab I Ollech & Wajs I Omnis I Paulin I Piccola & Jofrette I Pragma I Ralf Tech I Rapport London I Reservoir I Rosenbusch Watches I Ruhla 1929 I Schaefer & Companions I Sinclair Harding I Sinn Spezialuhren, I Squale I Taos I Tsar Bomba Watches I Utinam Besan?on I Vulcain I White Star Watch I Wolf I Youhr I Zannetti Independent Watchmaker I ZeppelinMore details at www.timetowatches.com.WPHH – Frank Muller Group – Grand MalagnyThe Frank Muller group brands will exhibit their watches in the frame of their WPHH (World Presentation of Haute Horlogerie), Domaine du Grand Malagny, Genthod – Exhibiting brands: Frank Muller I Cvstos I Backes & StraussHotel Beau-RivageLike during the Geneva Watch Week, the Hotel Beau-Rivage (Quai du Mont-Blanc 13, 1201 Geneva), has become a hub for independent brands. The list of brands exhibiting here includes Amida, Tutima, Byrne, Bianchet, Ikepod, Baltic, Depancel, Doxa, Claude Meylan, David Candaux, Favre Leuba, Furlan Marri, Gaga Laboratorio, Delma, Louis Erard, Perrelet, Schwarz Etienne, Lederer, Cuervo Y Sobrino, ZRC and moreMaster of Horology – AHCI – L’Ice BerguesA highlight for independent watchmaking fans, over 20 watchmakers and clockmakers from the AHCI – Academie Horlogers des Createurs Independants – will exhibit together at the Ice Bergues. From March 31 to April 5th (2PM to 11PM).Exhibiting brands: Stefan Kudoke I Philippe Dufour I Ludovic Ballouard I Konstantin Chaykin I Vianney Halter I Kari Voutilainen I Svend Andersen I Ra¨²l Pages I David Candaux I Hajime Asaoka I Lyn Yong Hua I Bernhard Lederer I Tan Zehua I Sebastian Naeschke I Miki Eleta I Alessandro Rigotto I Florian Schlumpf I Nicolas Delaloy I Sylvain Pinaud I Shona Taine I Anton Suhanov I Maciej Misnik I Marco Guarino I Stephane Von GuntenMore details at www.ahci.ch.Other independent initiativesMany other brands are exhibiting in downtown Geneva, independently. If it would be difficult to list all of them, here are a few Jacob & Co at Hotel des Bergues Bovet at La reserve FP Journe at the Manufacture Maurice Lacroix at East-West Hotel Sherpa, Zeitwinkel and Garrick at Hotel d'Angleterre MB&F at the MAD Gallery Urwerk at the boutique Rexhep Rexhepi at the Atelier Biver at Hotel des Bergues De Bethune at Ritz Carlton Singer Reimagined at Singer Studio & Watchmaking Workshop Dominique Renaud, Quai du Montblanc