Here it is the most exciting time of the year for watch enthusiasts, retailers, and journalists is upon us once again. The most important event of the watch industry calendar, Watches and Wonders 2024 is set to kick off on April 9th, 2024 at 08:30 AM Europe Time. The event gains even more importance this year, and with it, all the parallel presentations, which promise us a week full of fervour. To help you plan your stay in Geneva, here’s a glimpse of what awaits next week at the heart of the watchmaking world.MONOCHROME will, of course, be present in Geneva and will bring you live coverage of the event, as well as present the new watches introduced during the week. Independent brands have even started to pre-release selected models to whet our appetite ahead of the fair (the largest brands exhibiting at Watches and Wonders have a communication embargo until the show opens on April 9th at 08:30 Europe time). So, stay tuned, as there's some really exciting stuff coming your way. And if you are in Geneva during the week, here's a guide to some of the main events you should be attending. Ad - Scroll to continue with article Note that not all of these events are open to the public. However, things are evolving in that direction for Watches and Wonders, the main event of the week, which will now be open to the public for three days, from April 13 to 15.Watches and Wonders Geneva – April 9-15 – Palexpo, GenevaFor Watches and Wonders 2024 edition, 54 brands will now be exhibiting their new watches. Besides the regular brands, including industry giants , Patek Philippe, Richemont or LVMH brands, several newcomers are joining Watches and Wonders with Bremont, Eberhard & Co, Artya, Gerald Charles, Norqain, Nomos or Raymond Weill. Last, H. Moser & Cie is back at the fair after a couple of years not participating.?As mentioned above, the public days program is reinforced with now three days. Without mentioning the In the City initiative, which aims at bringing watchmaking inside Geneva with guided tours, workshops and in-store events for example.?Exhibiting brands: A. Lange & Sohne | Alpina | Angelus | Arnold & Son | Artya I Baume & Mercier | Beauregard | Bell & Ross | Bremont I Cartier | Chanel | Charriol | Chopard | Chronoswiss | Cyrus | Czapek & Cie | Eberhard & Co I Ferdinand Berthoud | Frederique Constant | Gerald Charles I Grand Seiko | Gronefeld | H. Moser & Cie I Hautlence | Hermes | Hublot | Hysek | IWC Schaffhausen | Jaeger-LeCoultre | Laurent Ferrier | Louis Moinet | Montblanc | Nomos I Norqain I Oris | Panerai | Parmigiani Fleurier | Patek Philippe | Pequignet | Piaget| Ressence | Roger Dubuis | | Rudis Sylva | Speake-Marin | TAG Heuer | Trilobe | Tudor | U-Boat | Ulysse Nardin | Vacheron Constantin | Van Cleef & Arpels | Zenith?More details at?www.watchesandwonders.com.Time to Watches – April 10-14 – HEAD, GenevaTime to Watches returns for a third edition. Located halfway between Watches and Wonders (at Palexpo, by the airport) and Geneva's lakeside hotels, Time to Watches will host over 50 exhibiting brands at HEAD, Geneva's art and design school. It will mostly be dedicated to smaller brands, with some larger independent watchmakers also joining the show. Last but not least it is not reserved for professionals and it is open to the public.Announced exhibiting brands at the time of publication: Antoine Preziuso I Frank Jutzi I Sinclair Harding I Vincent Calabrese I Carl Suchy and Sohne I Sinn I Behrens I Wilbur I Utinam I Airain I Armand Nicolet I BA111OD I Beaubleu I Berney I Cimier I Done I Elka I Envision I Fears I Jean Marcel I Laco I Lebois and Co I Marathon I Magellan I Milus I Paul Picot I Ralf Tech I Schaefer Companions I Schneider I Squale I Yema I Zanetti I Adriatica I Appella I Arilus I Atowak I Carzo Lieutier I Exaequo I Ice Watch I Kendall I Roamer I Robot I RSW I Saint Honore I Solar Aqua I Swiss Military Hanowa I SYE I Watchpeople I Eagle Eye watches I GPF I Rapport LondonMore details at www.timetowatches.com.WPHH (Frank Muller Group) – Domaine du Grand Malagny, GenthodFrank Muller and other brands of the group will exhibit their watches in the frame of their WPHH (World Presentation of Haute Horlogerie), Domaine du Grand Malagny, Genthod. Exhibiting brands: Frank Muller I Cvstos I Backes & StraussIndependents – Hotel Beau-Rivage, GenevaJust like during the Geneva Watch Days in late August, the Hotel Beau-Rivage (Quai du Mont-Blanc 13, Geneva), has become a hub for independent brands. The list of the 50 brands exhibiting there includes De Bethune, Byrne, Krayon, Nivada, Baltic, Doxa, HYT, Vulcain, Claude Meylan, Furlan Marri, Singer Reimagined, Reservoir, Delma, Perrelet, March Lab, Space One, Tutima, Cuervo Y Sobrino, Formex, Bianchet, Maison Alcee, ID geneve, Vanguart, Sartory Billard, RSQW, Ateliers Wen, Utinam, Cuervo Y Sobrinos, Wolf, Bianchet, Geubly, Schwarz Etienne, Ebel, Reservoir, L’epee, Mauron Musy, Taos, and moreMaster of Horology, AHCI – L'Ice BerguesA highlight for independent watchmaking fans, over 20 watchmakers and clockmakers from the AHCI – Academie Horlogers des Createurs Independants – will exhibit together at the Ice Bergues. From April 9th to April 14th (2pm to 11pm).Participating brands: Stefan Kudoke I Philippe Dufour I Ludovic Ballouard I Konstantin Chaykin I Vianney Halter I Kari Voutilainen I Svend Andersen I Ra¨²l Pages I David Candaux I Hajime Asaoka I Lyn Yong Hua I Bernhard Lederer I Tan Zehua I Sebastian Naeschke I Miki Eleta I Alessandro Rigotto I Florian Schlumpf I Nicolas Delaloy I Sylvain Pinaud I Shona Taine I Anton Suhanov I Maciej Misnik I Marco Guarino I Stephane Von GuntenMore details at www.ahci.chSIWP – APRIL 9-13 – CONFEDERATION CENTREExhibiting brands: David Van Heim I Etoile I Gaga I Greco Geneve I Hercules I Mathey-Tissot I Moya I Olliiver Daveo I Otiem I Pilo & Co I TFINDEPENDENCE DAYS – APRIL 9-14 – WATCHMAKER UNITEDExhibiting brands: Narbel & Co I Lundis Bleus I Oligo I Frederic Jouvenot I Vicenterra, Skill I Buci I XRby I Semper & Adhuc,OTHER INITIATIVESMany other brands are exhibiting in downtown Geneva, independently. If it would be difficult to list all of them, here are a few that we know so far: Jacob & Co at the Hotel des Bergues Bulgari at the President Wilson Hotel Bovet at La reserve F.P. Journe at the Manufacture Maurice Lacroix at the East-West Hotel Louis Erard, Raketa, Cedric Johner at the Hotel d'Angleterre MB&F at the boutique Urwerk at the boutique Carl F. Bucherer – Place de la Synagogue Biver at Hotel des Bergues Genus at Hotel Fairmont Jaquet Droz at Arthur’s Rivegauche Edouard Koehn, Hotel d’Angleterre