In line with the trend of improving client service, Jaeger-LeCoultre just announced that the brand will offer an 8-year warranty on all watches for clients enrolling in their new care programme. In addition to this extended warranty, the programme will deploy a dedicated digital platform, personalized with value-added information, advice and services. To benefit from these services, customers will be able to register their watches on a dedicated digital platform, as of 15 May 2019. The programme includes in-store services such as functional checks.Also important as of spring 2019, watches that have been already sold but that are still covered by the original international warranty will be eligible for this 8-year warranty extension. Ad - Scroll to continue with article It is quite a bold statement from Jaeger-LeCoultre, which seems confident enough in the quality of its timepieces to offer an 8-year warranty on all its watches (provided once one enrols in the programme). If the principles of a warranty extension are not a first, this particular warranty sets a new benchmark, being the longest among major watch brands. While this will be truly beneficial for clients, for Jaeger-LeCoultre, it will also be the opportunity to enhance its customer relationship programmes.The vast majority of brands offer a standard 2-year warranty. In 2015, strengthened its warranty to 5 years. So did a few brands including Omega, Ulysse Nardin and Audemars Piguet.For more information, please visit www.jaeger-lecoultre.com.