Video Review Green IWC Portugieser Automatic & Perpetual Calendar
Green is everywhere. There is no escaping the trend, which has been seen in all kinds of watches, in all categories, and all price ranges. Green is the new blue, which was the new black, and maybe purple will be the new green? IWC is no stranger to the colour green. The brand has shown great creativity when applying this colour to different types of watches, such as the bold, monochromatic Woodland green ceramic models. With a drastically different approach to the colour, IWC has released a new pair of green-toned Portugiesers, and we were curious to see them in the metal. And here they are in our latest video review.?Green is undoubtedly one of the main trends in the watch industry today. Or maybe, green is simply becoming a new classic in collections, next to black, silver or blue watches… Time will tell. And admittedly, when it’s done right, green can be cool. IWC is no stranger to the colour green, pushing the concept as far as possible with a full-green watch – c

Interview with Richard Krajicek - IWC's Friend of the Brand - Monochrome Watches
I think we don't have to explain the concept of brand ambassadors and that most high-end watch brands have a “few” celebrities that can be considered “Friend of the Brand. Globally IWC has quite a few friends of the brand, and also in every market there are some local friends of the brand. We had the chance to sit down with Richard Krajicek, former tennis champion who won Wimbledon in 1996, defeating Pete Sampras in the quarterfinals – Sampras' only defeat between 1993 and 2000! Krajicek retired from the ATP circuit in 2003 and in 2004 he became tournament director of the ABN AMRO World Tennis Tournament in Rotterdam. He also runs the Richard Krajicek Foundation, which builds sports facilities for children in inner-city areas in the Netherlands. That's why we think that Krajicek is the perfect brand ambassador for IWC. His own foundation and the Laureus Sports for Good foundation that IWC supports, show quite some resemblance.What was your first expensive timepi

Interview Julien Tornare CEO Zenith on 2021 Strategy and Chronomaster
During the digital version of LVMH Watch Week, Bvlgari, Hublot and Zenith presented some of their novelties for 2021. It was also an opportunity for MONOCHROME to interview Julien Tornare, the CEO of Zenith, to find out how the brand has navigated 2020 and to take a look at the brand's strategy for 2021.Xavier Markl, MONOCHROME – Needless to say, 2020 was a challenging year. What tactics did Zenith adopt to navigate the difficulties?Julien Tornare, Zenith – It has been an intense year. Following the celebration of the 50th anniversary of the El Primero, we kicked off 2020 in Dubai with the LVMH Watch Week 2020, where the presentation of our novelties encountered great enthusiasm. Then came the lockdown during which we had to close the manufacture for six weeks. It's been tough months for the watch industry. We wondered what we could do Traditional resilience planning was not enough and I asked my team to be very active, to take initiatives and to speed up the digitalization

Hands-On - Longines Spirit 40mm Black Dial (Specs & Price)
Introduced earlier this year as a full range of watches, the Longines Spirit is probably one of the brand’s most important new collections in recent years. Entirely new for the winged hourglass, equipped with high-end features, clearly focused on precision and reliability, the Spirit is a classic pilot’s watch that combines old-school design cues with a contemporary execution. Available in multiple editions, with several colours, sizes and movements, today we look at what could well become the bestseller: the Longines Spirit 40mm, a time-and-date watch with a black dial.?A classic conceptLongines is one of the Swiss watch brands with the richest history. Founded in 1832 in Saint-Imier in the Swiss Jura, Longines became renowned for timing sports events thanks to its early chronograph pocket watches. This reputation for reliable and precise timing instruments would become the brand’s hallmark and with the advent of military and civilian aviation, and thus the need for

The Affordable But Greatly Executed Orient Bambino 38 (Price)
The Bambino has been one of the best-selling collections of Japanese watchmaker Orient for years. Introduced a few weeks ago, the new versions of the model stand out with their more compact case – 38.4mm versus 40.5mm previously. We had been quite intrigued by the looks and specs of this automatic dress watch retailing at just EUR 275. So we thought we would ask for a model to review And, without making too much noise, it's typically a watch that looks and feels far more expensive than what it actually costs!You'll often hear the concept of “value proposition” when talking about accessible watches. It's a bit of a complex term, as for instance the Seamaster 300M Diver Master Chronometer can be considered one when looking at everything it offers considering its price. The notion of price is relative, of course, but in the context of truly affordable mechanical watches, serious alternatives are basically worst-kept secrets. Seiko with the past-generation 5 Series and th