Interview: Longines' CEO Matthias Breschan On The 2023 Stategy And Launches
One of the oldest names in the Swiss watch industry, Longines is the market leader in the highly competitive CHF 1,000-5,000 price segment. On the occasion of the brand’s presentation of its 2023 novelties in Switzerland, we had the opportunity to sit down with the brand's CEO, Matthias Breschan, to discuss their strategy and some teasers of what to expect for the year.?Xavier Markl, MONOCHROME – Matthias, thanks for having us. You have been appointed CEO of Longines three years ago, right in the middle of the pandemic. How has the brand transformed under your direction? Ad - Scroll to continue with article Matthias Breschan, CEO of Longines – I joined Longines in 2020. Naturally, I was proud and honoured to join such a brand. But the moment, right in the middle of the pandemic was challenging to say the least. July, 1st most of our points of s

Hands-On - The Blue IWC Pilots Watch Automatic Laureus IWC328101
Last year IWC Schaffhausen unveiled its 15th special edition for the Laureus Sport for Good Foundation with a watch taken from its popular Pilot's watch collection. The straightforward time-and-date pilot's model marked the occasion by flying the colours of the charitable organisation, which advocates sport as a means of transforming children and young people's lives. Following in the footsteps of watches like the Portugieser Monopusher Chronograph and the Portofino Automatic Moon Phase, the Pilot's Watch of 2021 is decked out in the trademark dark blue colour of the foundation. However, instead of just producing a blue dial, the brand went one step further and produced the first blue ceramic case for its Laureus special editions. With its relatively compact dimensions, resilient ceramic shell, instrumental and legible pilot’s dial coupled with a five-day power reserve, the IWC Pilot's Watch Automatic Laureus Sport for Good IW328101?is a perfect daily beater with IWC's bona fide

Omega Railmaster Master Chronometer Denim Blue (Specs & Price)
Following up on the release of the first Railmaster Co-Axial Master Chronometers?last year (with anthracite or silver dials), Omega has introduced a denim blue version for 2018. Not much has changed in a year and a few cosmetic tweaks are the stars of the show, but they make a real difference in the overall look and feel. It may seem a bit like more of the same, but last year's models were attractive and well priced with chronometer-certified movements, making them almost a bargain for what you were getting. The denim blue edition adds to the portfolio with a fresh coat of paint and new strap. Let's take a closer look.The all-brushed stainless steel case is still a very wearable 40mm in diameter (12.65mm in height) with a domed sapphire crystal that sports an anti-reflective coating on both sides. It has a screw-in crown and water-resistance to 150m, which isn't groundbreaking, but enough to ensure a tight seal when swimming or casual diving. The steel case back has Omega's NAIAD LOCK

Introducing: The Absinthe by Massena LAB and Ra¨²l Pages
What started as Massena LAB’s venture to create watches in collaboration with accessible niche brands or renowned independent watchmakers has grown to another level. Now, the horological creative studio not only designs and develops watches but has gotten to the point of co-developing its own proprietary movements. First seen with the Old School watch, made with Luca Soprana, Massena later launched the Magraph, involving talented indie watchmaker Ra¨²l Pages in the development of its hand-wound movement. Following the recent Observatory Dial watch with Phillips, the concept is now back in a new edition, the Absinthe watch, with a rich green dial that is about to make you see the Green Fairy…?The launch of the Magraph was an important step for Massena LAB, a declaration of independence. Moving beyond his usual strategy of reworking the design of watches (cases, dials, materials), William Massena decided to go one step further by developing his own proprietary movement, the ca

Buying Guide - 6 Cool sports watches with integrated bracelet of 2021
The luxury sports watch segment, the hottest and most desirable type of watch in the industry for a couple of years now, is bustling with exciting new entries outside of the Holy Trinity. If you're willing to look beyond the usual suspects, you have plenty of options to choose from, ranging from budget-friendly watches from big-volume manufacturers to proper high-end complicated models made by independent watchmakers. In today's Buying Guide we've included six of the most intriguing new sports watches with an integrated bracelet of 2021.The Holy Trinity of luxury steel sports watches.Citizen “The Citizen” Caliber 0200Earlier this year Citizen wowed us with its refreshing take on the concept of a luxury sports watch with an integrated bracelet. The Citizen The Citizen Caliber 0200 has a sharp and edgy steel case with brushed finishing alternated with polished edges. The black dial has an asphalt-like texture with a small seconds subdial that has a very fine concentric patter