Grand Prix d'Horlogerie de Geneve Award winners at Salon de Belles Montres - Monochrome Watches
And the winner is De Bethune with the DB28. The Grand Prix d’Horlogerie de Geneve is more or less the Oscars of the watch industry and the De Bethune DB28 won the Aiguille d’Or which can be seen as the most important prize. This weekend all winning timepieces will be on exposition at Salon de Belles Montres in Paris.?Besides the Aiguille d’Or (the golden hand) prizes where awarded in many other categories, just like at the Oscars. It must be said that the De Bethune DB28 is a remarkable watch and I’m not surprised it won. Technically at the forefront, a futuristic design and ergonomically unmatched. Ad - Scroll to continue with article De Bethune is a brand that is very different from other watch brands, or perhaps even very different from the entire watch industry. The relatively small manufacture is in the Swiss Jura and is run by?David

Hands-On: The New Longines Conquest 2023 Chronograph
The name Conquest is an important one at Longines, as it refers to a long-lasting collection that was first introduced in 1954. A surprising fact about this name: it was the first step in an emerging marketing strategy for the brand, which was to give a name to a family of watches, creating a collection. Something that seems common these days but proved powerful back then. Since then, the name Conquest has been synonymous with classic, all-rounder watches. The previous Conquest (not to be confused with the dive-oriented HydroConquest) had been around for many years and had started to look slightly outdated. But this year, Longines has decided to revamp entirely its go-anywhere, do-anything collection with the new Longines Conquest 2023. And after our introduction of the entire collection, it’s now time to have a closer look at the chronograph edition.The Longines Conquest started its life in 1954 – to be precise, on April 3rd, 1954, Longines filed a patent for its Conquest

Hublot Sports a New Shop in Shanghai - Monochrome Watches
Hublot, a brand always closely associated with sporting culture has opened a new store in the heart of Shanghai's watch and luxury goods epicenter. Let's take a look inside their new West Nanjing Road Boutique to see the latest additions to their starting line-up!Right from the company's inception in 1980, Hublot watches, featuring their distinctive natural rubber straps, have been on the wrists of the world's sporting crowd. By being the first company to mount robust looking cases of steel and gold directly onto natural rubber straps, Hublot became an alternative for active people seeking something with more style than a tool-watch with luxurious tinsel and more substance than an oversized dress watch. Ad - Scroll to continue with article Hublot watches soon found a following with Europe's elite (Hublot became a favorite of Juan Carlos - King of Spain!) Hublot

2020 TAG Heuer Aquaracer 43mm Calibre 5 Tortoise Shell Effect
Just in for summer… There’s nothing better than a robust dive watch to enjoy the holiday season, a watch that can look good during a dinner out next to the sea or that can follow you in the sea. Summer is a time for casual styles and today, TAG Heuer introduces something new and original. Probably not a watch made for hardcore enthusiasts, but at least the brand dares to create something novel. Meet the new TAG Heuer Aquaracer 43mm Calibre 5 Automatic with ‘Tortoise Shell Effect’ bezels.The Aquaracer is TAG Heuer’s vision of an aquatic timepiece, a no-nonsense and relatively simple dive watch with a design inspired by the Heuer 2000 and recognizable thanks to its angular bezel with 12-sided profile and its dial with horizontal grooves. This watch, which strays far from the usual motorsport-inspired creations of the brand, is also TAG’s vehicle for design experimentations with colourful dials or unusual textures. And the base itself is a reliable, rob

Introducing the Piaget Altiplano Skeleton Enamel, Engraved and Diamond-set - Monochrome Watches
Ultra-thin timepieces and the name Piaget have gone hand-in-hand for many decades. So it will not come as a shock that Piaget introduced a number of?varieties on the?ultra-thin skeletonized calibre 1200S. That’s the movement of the Piaget Altiplano 1200, which is the world’s thinnest automatic skeletonized watch. As if that wasn’t enough Piaget now adds engravings, diamonds and even enamel, to the tiny, tiny, skeletonized bridges. And that looks pretty awesome.?The Altiplano models with calibre 1200 measure 38mm in diameter and are of course ultra-thin (the “standard” version with calibre 1200S?is?5.34 mm thick.) Today we’ll focus on the version with the enamel filled bridges, dubbed calibre 1200E. The other new models?featuring fully engraved skeletonized bridges (calibre 1200E) or diamond-set skeletonized bridges (calibre 1200D) are also magnificent masterpieces of the craftsmen at the Piaget manufacture, where they are specialized in engraving en