Fran?ois-Henry Bennahmias, CEO of Audemars Piguet, about AP Certified Pre-Owned Watches, Leaving SIHH and more - Monochrome Watches
Recently, Audemars Piguet has had a lot of hot news headlines – unprecedented revenues, quitting the SIHH, new technological partnerships. We decided that it was time for us to move to Le Brassus and have a good talk with the one person to answer our questions: Fran?ois-Henry Bennahmias, CEO of Audemars Piguet. It isn’t the first time we’re in conversation with?Fran?ois-Henry?– see here, here and here – and each time, his?straight talk brings the right answers. Today’s video interview (viewable on top of this article) is full of interesting facts and observations.Without going too much into the details about the interview – we leave this to Fran?ois-Henry – there are several important topics that we wanted to clarify about Audemars Piguet. 1 billion Swiss Francs revenue – Even though?Fran?ois-Henry Bennahmias emphasizes the fact that this number wasn’t the end-goal of the brand’s strategy, nobody can overlook this impres

Review: Diving With The Casio G-Shock Frogman MRG-BF1000R
The name Casio, rendered in that never-changing font, has the ability to conjure a wide array of nostalgic feelings for people of a certain age. For me, it conjures up warm memories of a 1980s childhood filled with a bevy of calculator watches and F91s and SK-5 keyboards. I can still hear those dog and laser sounds, clear as day. For others of a more scholarly bent, it likely brings to mind the simple pocket calculator or those very intimidating graphing calculators that seemed to hold the power to control the world if you knew what all the crazy buttons did.?Whatever your particular flavour, Casio has held a permanent place in a lot of our hearts for a lot of our lives. No small feat from their humble beginnings as the inventor of a cigarette-holding ring in post-WWII Japan that allowed both hands to be kept free for work while continuing to smoke. Ad - Scroll to continue with article

Hands-On - Longines Spirit 40mm Black Dial (Specs & Price)
Introduced earlier this year as a full range of watches, the Longines Spirit is probably one of the brand’s most important new collections in recent years. Entirely new for the winged hourglass, equipped with high-end features, clearly focused on precision and reliability, the Spirit is a classic pilot’s watch that combines old-school design cues with a contemporary execution. Available in multiple editions, with several colours, sizes and movements, today we look at what could well become the bestseller: the Longines Spirit 40mm, a time-and-date watch with a black dial.?A classic conceptLongines is one of the Swiss watch brands with the richest history. Founded in 1832 in Saint-Imier in the Swiss Jura, Longines became renowned for timing sports events thanks to its early chronograph pocket watches. This reputation for reliable and precise timing instruments would become the brand’s hallmark and with the advent of military and civilian aviation, and thus the need for

Hands-On Omega Seamaster Diver 300M 60 Years Of James Bond Steel
In 1962, on the 5th of October to be precise, the world discovered a character that will become a legend of the silver screen. Adapted from the 1958 novel of the same name by Ian Fleming, Dr. No will start an emblematic series of 25 movies featuring a British secret agent working for MI6 under the codename 007, James Bond. 60 years later, the impact of the series is undeniable. James Bond isn't only a character, it's a lifestyle, gathering elements that have become as iconic as the man. Cars, of course, such as the DB5, but also watches. And if multiple brands have been involved in the earliest days, Omega has, since 1995 and GoldenEye, become the archetypal Bond Watch. And now, both parties celebrate 60 years of 007 movies, with the new Omega Seamaster Diver 300M 60 Years Of James Bond. And if it comes in steel and with new colours, the main topics are the comeback of the wave dial and the cool animated caseback… Some good GoldenEye vibes are in!60 Years of James Bond 007 Movies

GIVE AWAY: Win Panerai book Orologeria - Monochrome Watches
Today we’re starting with a new gave-away action and again the rules are simple. Fill out the form, answer a few question, register to the newsletter and your name can be drawn from all participants to be the winner. For the coming two weeks you will have the chance to win Panerai’s new book (introduced last year) that comes in a hard protective cover. And all this… because we’re celebrating Monochrome’s 10th anniversary.?The book was kindly made available by Panerai, or at least by our local representation of the brand. This book, Orologeria, consists?five essays covering five different aspects of the identity of Panerai. Each essay is written by a different author, and combined these essays guide you through the history of the Florentine brand, with its strong roots in naval timepieces. We won’t ask much of you, only to answer a few simple questions. And the registration to our newsletter is done